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In 2020, Google unveiled a ground-breaking initiative that revolutionised the landscape for ecommerce merchants. This program, known as the Google Shopping free listing program, provided a complimentary avenue for boosting the visibility of products.

Understand what multi-channel retailing is

Modern marketing and retail professionals must move away from traditional single-channel retailing and embrace the spoke-and-wheel approach of multi-channel retailing. 
But how can you best understand and take advantage of multi-channel retailing - and what are the implications for eCommerce and brick-and-mortar businesses?

What is Surge Pricing?

"Surge pricing" occurs when a company raises the price of its product or service if there is an increase in demand - and lowers prices when demand is weak. This article looks at two case studies with a view to show what business models a surge pricing strategy is best adopted in.

What is Dynamic Pricing?

According to Forrester, an independent technology and market research company, dynamic pricing is “an innovative pricing mechanism made possible by recent advances in information technology… that allows online companies to adjust the prices of identical goods.”

You may already think you're a bit of a pricing genius?!! You may have already settled into your first few months on the job. Maybe you've got that good degree - or even an MBA? Perhaps you've moved rapidly through the ranks and have landed a pretty amazing job in the pricing world. Are you sure however that you ALWAYS utilise your skills, expertise and know-how to squeeze out those extra profits for your business?

Should Your Pricing Strategy be Simple or Complex?

There is undoubtedly a desire from both Sales and Marketing professionals and consumers for a simple, easily understood pricing strategy.

What is Yield Management?

Yield management is the process of understanding, anticipating, and influencing consumer behaviour to maximize yield or profits from a fixed, 'perishable' resource, such as hotel rooms, tables in restaurants, theatre tickets, airline seats, media, telecommunications and energy, to name but a few.  The idea is to coordinate timing, price, and consumer buying patterns to achieve the best return.

Boost sales in retail: If you are a retailer, it's an unfortunate fact of life that sales will slump from time to time.  Don't feel too disheartened though: read on to get some good ideas about how to successfully increase sales and push your sales statistics upwards.

Supercharge Your Google Shopping Performance

We are thrilled to announce the launch of the Blackcurve Free Version - a powerful tool designed to revolutionise your Google Shopping performance and drive higher conversion rates.

Introduction

As an eCommerce retailer, your goal is strategically pricing and promoting products to beat the competition and drive sales.

But in today’s data-driven retail landscape, you can’t just guess at “smart” pricing. You need clear visibility into what competitors are doing.

How else can you know if your prices truly align with market rates? Or accurately identify opportunities to undercut competitor sales and promotions? The key is having rock-solid product matching capabilities.