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It is a criminal offence for traders to deliberately make misleading price claims about their goods or services and against the letter of the law to make prices confusing to the consumer.

For example, 'was £120, now £99.99' is deceiving if the goods or services have never been presented at the higher price. It is also misleading/confusing if a trader fails to show 'hidden extras', or to make it clear when a price is conditional on, say, another purchase.

Cleverboxes is a successful ecommerce company that has been operating for over 10 years.  It has built a large product range and continues to deliver quality customer service.

Setting your prices right and retaining customers can be hard.  However, get your pricing strategy right and you’ll be able to see both improved customer retention and increased revenue.