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Welcome back to our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies. In our previous articles (Part 1 and Part 2), we discussed the tooling required to set yourself up for pricing successes, and emphasised the importance of assessing your market position to give you a solid foundation for price optimisation. Today, in the third instalment of our series, we delve into a crucial aspect of BFCM success: improving product visibility on Google Shopping. If shoppers cannot find you over the promotional period, they cannot buy from you, meaning all your efforts in every part of your business will be wasted.

In today's competitive digital landscape, running effective Google Ads campaigns is crucial for businesses looking to reach their target audience and drive conversions. Google Ads, formerly known as Google AdWords, can be a powerful tool when used strategically. However, to make the most of your advertising budget and achieve a higher return on investment (ROI), you need to optimize your campaigns. In this comprehensive article, we'll explore five simple steps to help you optimize your Google Ads, backed by relevant statistics.

In the fast-paced world of e-commerce, the visibility of your products can make or break your business. In an earlier blog post, we introduced free Google Shopping product listings. We covered what they are, and how to set them up.

Today's post picks up the baton, and introduces the BlackCurve Google Shopping Visibility Score, essentially a simple metric that shows how effectively you are making use of the Google Shopping free product listing feature. A strong score is crucial for your e-commerce success. If potential customers can't find your products, you miss out on valuable sales opportunities.

In 2020, Google unveiled a ground-breaking initiative that revolutionised the landscape for ecommerce merchants. This program, known as the Google Shopping free listing program, provided a complimentary avenue for boosting the visibility of products.

Supercharge Your Google Shopping Performance

We are thrilled to announce the launch of the Blackcurve Free Version - a powerful tool designed to revolutionise your Google Shopping performance and drive higher conversion rates.

In this post, we cover:

1. What is the Digital Shelf?
2. Why is the Digital Shelf important to eCommerce businesses?
3. A check-list of how to use BlackCurve to optimise your own Digital Shelf and win online market share.