What is the Pink Tax?
Despite leaps and strides in the fight for gender equality, one area that remains conspicuously unfair is the price disparity between men's and women's products, often referred to as the "pink tax".
What is Price Discrimination?
Price discrimination
is a pricing strategy that charges customers different prices for identical goods or services according to certain criteria. In pure price discrimination, the seller/provider will charge each customer the
maximum price they are willing to pay
. In more common forms of price discrimination, the seller places customers in groups based on certain
attributes
and charges each group a different price.
Topics: Price Optimisation, Gender, Pricing Elasticity