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As an eCommerce seller, you have to spin quite a few plates – product sourcing, marketing, customer service, and more. But one of the plates that's the easiest to overlook (yet can have a huge impact on your bottom line) is revenue leakage.

Want to increase revenue? You need to grow to survive. Specifically, you must expand your customer base and increase your revenues.

Sales are the single most important activity in which a business can engage. They allow companies to hire people, buy equipment, and manufacture products or deliver services. Without sales, there is no future for any business.