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Black Friday and Cyber Monday (BFCM) have become pivotal events for retailers. In our extensive 10-part pricing strategies series, we've unveiled a treasure trove of knowledge to help retailers thrive during this high-stakes season. Today, let's take a journey back through the series, highlighting key insights from each article.

In the previous nine articles of our comprehensive series, we've covered a wide range of pricing strategies and techniques aimed at helping retailers prepare for the intense shopping frenzy of Black Friday and Cyber Monday (BFCM). We've explored everything from optimizing your advertising performance to dynamic pricing, as well as simplifying prices, the power of incorporating shipping costs, alongside how to optimize your organic search position.

Introduction

In the world of e-commerce, the battle for the top spot on Google Shopping is fierce. Many assume that the surefire way to claim the coveted first position is by offering the lowest prices. However, the reality is more nuanced than that. While pricing plays a crucial role in Google Shopping rankings, there are several other factors that contribute to a product's position. In part nine of our ten part series, we'll explore why being the cheapest isn't always the only path to the top during Black Friday and Cyber Monday (BFCM), and what other strategies can help you secure a prime position on Google Shopping over this promotional period and beyond.

In the ever-evolving landscape of Black Friday and Cyber Monday (BFCM) pricing strategies, our ten-part series has been a guiding light, offering a diverse range of techniques to help retailers seize the opportunities presented by these massive shopping events. From honing your pricing tools and assessing your market positioning to mastering the intricacies of Google Shopping, competitor metrics, dynamic pricing, and the art of simplifying prices, we've covered an array of strategies designed to prepare you for BFCM.

Now, in Part 8 of our series, we delve into an often-overlooked yet highly impactful strategy that can transform your BFCM performance. It's a pricing tactic that aligns with your Google Shopping strategy, enhances search relevance, and tackles one of the major causes of cart abandonment: offering free shipping.

Welcome back to our ten-part series on getting your pricing right for Black Friday and Cyber Monday (BFCM). In the previous six articles, we've explored a wide range of pricing strategies and techniques, from enhancing Google Shopping visibility to leveraging the power of dynamic pricing. Today, in Article 7, we're about to cover a simple pricing technique, that is easy to setup and test, yet could be extremely powerful in improving your conversion rates during this promotional season and beyond.

Welcome back to our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies.

Introduction

As Black Friday and Cyber Monday (BFCM) approach, businesses around the world are gearing up for one of the most significant shopping events of the year. While there are many aspects to consider in preparing for BFCM, one of the most critical steps is crafting a successful pricing strategy.

Black Friday and Cyber Monday, often abbreviated as BFCM, are two of the most significant shopping events of the year. They represent a golden opportunity for businesses to boost their sales, clear inventory, and attract new customers. However, achieving success during BFCM requires careful planning, and one of the most critical elements is pricing. In this ten-part series, we'll explore strategies for getting the pricing fit just right to maximize your BFCM sales. In part one, we cover the price tool needed.

The good news is that Black Friday 2020 has definitely not been cancelled but so much in the retail sector has been impacted by Coronavirus and the uncertain economic situation that only time will tell whether this year's Black Friday will still be as relevant and provide canny shoppers with the deals and savings they have come to expect at this time of year.

Black Friday 2019 in the UK - Is it a scam?

Black Friday is known as the day when retailers hope to make enough sales to put them in the black for the year.