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High streets might be iconic, but there's no denying online shopping has taken a front seat in recent years. E-commerce sales have soared, making the digital space both an opportunity and a challenge for businesses.

With so many online stores popping up, it's become essential to effectively manage and strategise for one's e-commerce venture. How do you differentiate your business from the rest? How do you ensure your customers have a smooth shopping experience? How do you drive conversions?

E-commerce management is the answer.

Navigating the digital marketplace is no simple feat, especially when you're faced with the challenge of setting up an eCommerce website. How much is this going to set you back? Are there any hidden costs lurking around the corner? Can you really afford to go for the ‘all-inclusive’ plan?

No surprises here! Your end goal is to make money with your ecommerce store!  Well, that's all fine and dandy but it's not always easy to decide how to price your Ccommerce products in a way that will maximise your profits whilst being fair to your customers. 

Product pricing for your ecommerce store can be the most powerful tool in your toolkit when it comes to improving your bottom line but a fine balance is always required - and determined by the products you’re trying to sell.

What is Dynamic Pricing and Why Should You Use It?

eCommerce sellers are always on the hunt for the best methods to increase their profit margins. One of the most effective tools they can use is dynamic pricing, or dynamically adjusting prices based on market demand.

Getting started with BlackCurve’s Competitor Pricing and Marketing Insights product, called ‘Tracker’, is really quick and easy. In this post, we will take you through the simple steps needed to start your trial. 

Firstly, head over to https://blackcurve.io/mdb/activate/, which can also be accessed by clicking the button in the top right-hand corner of our website, which currently looks like this 👇.

BlackCurve, the pricing optimisation company, has announced the closing of a £1m funding round, led by their Chairman, Martin Fincham, with participation from Nauta Capital, The Cambridge Angels Network and other prominent Angels, members of The ScaleUp Group and then bolstered by a matching contribution from the UK Government’s Future Fund.

The good news is that Black Friday 2020 has definitely not been cancelled but so much in the retail sector has been impacted by Coronavirus and the uncertain economic situation that only time will tell whether this year's Black Friday will still be as relevant and provide canny shoppers with the deals and savings they have come to expect at this time of year.

Consumers predictably resent being taken advantage of during pandemics.  They may display some sympathy for the unprecedented situation that traders now find themselves in, and understand some supply-chain issues, but they definitely don't want to be fleeced.

Charlie Duffay, Senior Merchandiser at PVH

About

Charlie Duffay is the Senior Merchandiser at PVH, one of the most admired fashion and lifestyle companies in the world. Their brand portfolio includes the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand.

Outside of work, Charlie is a real socialite and artist, enjoying the restaurant scene of London, and life drawing classes.

Vinh Ton, Area Manager & Senior Business Analyst at Estée Lauder

About

Vinh Ton is mathematically minded, having studied the subject right through to University Level. 

For the last seven years, he has worked at Estée Lauder Inc., the destination for high-performance Skincare, Makeup, and more, across various roles.

Outside of work, music is a large part of his life. Vinh sings, plays the guitar, piano, and drums, and even produces his own music.