Blog

This guest post was written by Ashley Lipman.

You’ve created a great, user-friendly SaaS product. You and your team are ready to launch it, except—and here’s the big except—you aren’t sure how to price it. Should you use a per feature pricing model? Do you offer free trials? What should you charge for individual and group packages?

When you launch any Software-as-a-Service (SaaS) business, you try and do as much research beforehand into what worked well for other businesses in your position and what tactics to avoid. In this article, I aim to share what happened with our product launch and hopefully you can learn from our experience.

In an earlier article, Innoware looked at the benefits of customised software in the context of Pricing & Quotation Software. As a follow-up, this article aims to explore the benefits of subscription based out-of-the-box pricing software (also known as Software-as-a-Service).