We all understand that products have a life cycle. They launch, gain traction, mature, and eventually decline. At each stage, your pricing strategy needs to adapt to the shifting market dynamics and evolving consumer expectations.
Topics: Ecommerce Pricing
We recognise that businesses are both at different stages of market size, as well as at different stages for how much pricing is being used inside the business to support growth. Therefore, we have created three core editions, or “flavours” as I typically say on demo calls with prospects: ‘Tracker’, ‘Challenger’, ‘Commander’, to support whatever stage of pricing your eCommerce business is at. This post aims to take you through these editions to help with your selection, as well as introduce our new ‘Enterprise’ offering.
Topics: Pricing Software, Dynamic Price Optimisation, Price Elasticity, Excel Pricing, Competitor Price Tracking, BigCommerce, Automation, Ecommerce Pricing, retail pricing, headless
Why Competitor Pricing Doesn't Have to be a Race to The Bottom
Posted by
Rob Horton on July 28, 2020
How do you price a product? You look at the margin you want to make. Look at what your competitors are charging.
Topics: Competitor Pricing, Ecommerce Pricing
Ever wanted to know the back story to BlackCurve, and why it was founded?
Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing
According to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a mile is Amazon. Bryan Eisenberg recently published the book “Be Like Amazon: even a Lemonade Stand Can do It (co-authored by Jeffrey Eisenberg and Roy H. Williams). Perhaps you could experiment with some of Amazon’s most successful strategies?
Topics: Pricing Experiments, Ecommerce Pricing