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It’s a struggle that every business faces: how to determine the selling price of a product?

Determining the perfect selling price for your products is a critical aspect that can make or break your eCommerce business. Price too high, and you could turn away dedicated consumers who love your brand. But prices that are too low can compromise your profits and leave you in a difficult financial position.

Introduction

For a business to move from surviving to thriving, there's more than one way to skin a cat. But one approach that holds so much promise (and potential for return) is strategic pricing.

Is your company big or small? Do you sell b2b or b2c? Are you the market leader or new to the marketplace? Wherever you sit you will all have one thing in common – the need to achieve the best price for your products to maximise both sales and profits.

Britain has voted to leave the European Union. It was an unexpected result and not one that was particularly welcome to most businesses in the UK. However, the country is beginning to come to terms with the result of the referendum and the effects that Brexit may have on all our lives.