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When I tell many people that I work with my father, it's often met with different remarks.

Dynamic pricing is the way forward because it's a pricing strategy where prices change in response to real-time supply and demand.

• Are you fed up with errors being made on your quotes?

• Does it take you a long time to create quotes manually?

• Can you see an opportunity to attract customers with precisely tailored offers - but it's too complicated using your current quoting process?

Let's face it, we're not the only company offering Price Management and Configure Price Quote (CPQ) software, but we're bringing something special to the table that will set us apart from our competitors.

BlackCurve provides price management and configure price quote (CPQ) software. As mentioned in my earlier blog post detailing BlackCurve's story, many companies are still heavily reliant on spreadsheets and basic pricing strategies that are unknowingly holding them back from growing.

It's really not rocket science – in order to maximise your profits and stay ahead of the competition you know you have to price at the optimum level.

In order to achieve this, what your business needs is an accurate price management system (definitely not spreadsheets) – and the modern, accurate and most efficient solution to all your pricing demands is to invest in price list software.

During my time as a Sales Director in the software sector, I was increasingly coming across businesses (manufacturers, distributors, retailers and service providers) that were requiring more sophisticated tools to manage their pricing.