E015 Ecommerce Matters - Buy Buy Never Knowingly Undersold

Posted by Emmanuel Aremu on September 7, 2020
Emmanuel Aremu
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Ecommerce Matters - Full - Buy Buy Never Knowingly Undersold

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices.

Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

 

Listen to the full episode on your favourite podcast platform:

 

Clips

Trust Building Doesn't Mean Retailers Need to be The Cheapest:

Ecommerce Matters Episode 15 Edited - Short - Trust Doesnt Mean Cheapest

 

Why Price Matching Everything Should Be Dropped:

Ecommerce Matters Episode 15 Edited - Short - Why Promises Should Be Dropped

 

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Your Product Mix is Critical:

Ecommerce Matters Episode 15 Edited - Short - Why Product Mix Is So Important

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