In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices.
Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).
Listen to full episode on your favourite podcast platform:
Watch Episode 15: Buy Buy Never Knowingly Undersold
Trust Building Doesn't Mean Retailers Need to be The Cheapest
Why Price Matching Everything Should Be Dropped
Your Product Mix is Critical