Value Based Pricing for Ecommerce Companies

By Moira McCormick / July 20, 2017
There are several ways to arrive at pricing for your online business, but many pricing strategies leave money on the table and can even damage your customer’s view of your brand; this is the case whether your prices are too ...
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Topics: Value-based Pricing, Ecommerce

How to Execute Value Based Pricing

By Moira McCormick / May 25, 2017
You're the seller and naturally, you want to get the maximum amount possible for your products.  The simplest way would be to just increase your prices and see what happens. ...
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Topics: Value-based Pricing

Price Wars - Don't Strike Back

By Moira McCormick / September 28, 2016
Your competitors may all be falling over one another to get a piece of the market - and discounting heavily to make sure they win their share of that market. However, you are really not compelled to join in; better in this ...
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Topics: Price War, Value-based Pricing, Buyers

5 Signs You're Smarter at Pricing Than You Think

By Moira McCormick / September 6, 2016
Do you have any nagging doubts that you might not be getting quite the optimum price for your products or services?  Are you confident you always utilise your skills, expertise and know-how to squeeze out those extra profits ...
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Topics: Pricing, Dynamic Pricing, Smart Pricing, Psychological Pricing, Value-based Pricing, Product Oriented Pricing, Penetration Pricing

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