Aldi: The Discount Success Story

By Moira McCormick / October 17, 2017
It's the supermarket success story of the year – sales at German discounter Aldi have risen above £8bn in the past year, which is up by around 13% on last year's figures.  It's definitely not the same joyful tale for Tesco, ...
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Topics: Discounting, Discount

Are You Addicted to Discounting?

By Moira McCormick / September 12, 2017
Do your sales people frequently offer discounts before they should?  Has it become almost an addiction in order to get a sale? This is indeed very bad news for your profitability and future prospects....
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Topics: Discounting

Use These Discounting Strategies to Grow Your Profits

By Moira McCormick / May 16, 2017
Have you already decided on the base price of your products or services?  Congratulations!  However, what about your policies regarding discounting?  There are many different forms of implementing price reductions, each ...
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Topics: Discounting, Profits, Discounting Strategies

Why Discounting is Sabotaging Your Business

By Moira McCormick / April 18, 2017
Do you assume that your sales staff will always implement your current pricing strategy to the letter?  This could prove to be a dangerous assumption. It's a fact that sales people often offer discounts before they should ...
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Topics: Discounting

Why You Have Discounting All Wrong

By Moira McCormick / October 14, 2016
To discount or not to discount?  Now that's a question that has troubled many companies over the years. Discounting might at first seem like a jolly good idea to draw in customers who will buy in larger quantities and ...
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Topics: Discounting

How to combat the pressures of competitive pricing

By Moira McCormick / March 31, 2016
In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to ...
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Topics: B2B, Price War, B2C, Competition, Discounting

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