Why You Have Discounting All Wrong

Posted by Philip Huthwaite on July 6, 2023


Discounting has long been a topic of debate among businesses. While it may seem like an attractive strategy to drive sales and increase profits, discounting should be approached with caution. In this blog post, we will delve into the intricacies of discounting, exploring when it can be beneficial and the potential drawbacks it carries. By understanding the nuances of discounting, you can make informed decisions for your business.

Read More

Topics: Discounting

Aldi: The Discount Success Story

Posted by Moira McCormick on October 17, 2017

It's the supermarket success story of the year – sales at German discounter Aldi have risen above £8bn in the past year, which is up by around 13% on last year's figures.  It's definitely not the same joyful tale for Tesco, Sainsbury's, Morrisons et al who have seen much smaller growth for 2016.  Asda, which has always prided itself on being the “cheapest” of the big supermarket chains saw a growth of only 1% last year.

Read More

Topics: Discounting, Discount

Are You Addicted to Discounting?

Posted by Moira McCormick on September 12, 2017

Do your sales people frequently offer discounts before they should?  Has it become almost an addiction in order to get a sale? This is indeed very bad news for your profitability and future prospects.

Read More

Topics: Discounting

Use These Discounting Strategies to Grow Your Profits

Posted by Moira McCormick on May 16, 2017

Have you already decided on the base price of your products or services?  Congratulations!  However, what about your policies regarding discounting?  There are many different forms of implementing price reductions, each designed to accomplish a specific purpose. 

Read More

Topics: Discounting, Profits, Discounting Strategies

Why Discounting is Sabotaging Your Business

Posted by Moira McCormick on April 18, 2017

Do you assume that your sales staff will always implement your current pricing strategy to the letter?  This could prove to be a dangerous assumption.

It's a fact that sales people often offer discounts before they should and this can potentially have a devastating affect on your bottom line - in fact it could just be considered an act of sabotage!

Read More

Topics: Discounting

How to combat the pressures of competitive pricing

Posted by Moira McCormick on March 31, 2016

In a free market, competition is the norm, not the exception, and that competition will affect how you price. When competitors lower prices or new competition enters at a lower price, it is perhaps only natural to want to beat them at their own game - but the cost of price concessions may be higher than the cost of losing a customer or two.

Read More

Topics: B2B, Price War, B2C, Competition, Discounting

Recent Posts

Posts by tag

See all