Best Practice for Pricing Over Product Life Cycle

Posted by Philip Huthwaite on September 19, 2023

We all understand that products have a life cycle. They launch, gain traction, mature, and eventually decline. At each stage, your pricing strategy needs to adapt to the shifting market dynamics and evolving consumer expectations.

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Topics: Ecommerce Pricing

BlackCurve – Which Edition is right for my business?

Posted by Philip Huthwaite on October 24, 2022

We recognise that businesses are both at different stages of market size, as well as at different stages for how much pricing is being used inside the business to support growth. Therefore, we have created three core editions, or “flavours” as I typically say on demo calls with prospects: ‘Tracker’, ‘Challenger’, ‘Commander’, to support whatever stage of pricing your eCommerce business is at. This post aims to take you through these editions to help with your selection, as well as introduce our new ‘Enterprise’ offering.

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Topics: Pricing Software, Dynamic Price Optimisation, Price Elasticity, Excel Pricing, Competitor Price Tracking, BigCommerce, Automation, Ecommerce Pricing, retail pricing, headless

Why Competitor Pricing Doesn't Have to be a Race to The Bottom

Posted by Rob Horton on July 28, 2020

How do you price a product? You look at the margin you want to make. Look at what your competitors are charging.

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Topics: Competitor Pricing, Ecommerce Pricing

Why I Started BlackCurve

Posted by Philip Huthwaite on May 18, 2020

 

Ever wanted to know the back story to BlackCurve, and why it was founded?

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Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing

6 eCommerce Pricing Experiments that You Can Run Today

Posted by Moira McCormick on March 5, 2019

According to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a mile is Amazon.  Bryan Eisenberg recently published the book “Be Like Amazon: even a Lemonade Stand Can do It (co-authored by Jeffrey Eisenberg and Roy H. Williams).  Perhaps you could experiment with some of Amazon’s most successful strategies?

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Topics: Pricing Experiments, Ecommerce Pricing

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