Why You Should Stop Stressing About Your Competitors' Prices

Posted by Philip Huthwaite on August 15, 2019

In this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than good to your business; and the key to fully optimising the prices of your products online or in your physical stores, is to use competitor data, as one of many data sources to make pricing decisions.

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Topics: Pricing, Competition, Competitor Price Tracking, competitor-led retail pricing strategies

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