Episode 32 is here! We're focusing on how to make the right pricing decisions, quickly, and at scale. Take a listen:
E032 eCommerce Matters - HELP! I have thousands of products, where should I focus my price decision making?
Posted by
Philip Huthwaite on June 16, 2022
Topics: Podcast, UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy
E031 eCommerce Matters - UNLOCK: Improve CPA with Pricing
Posted by
Philip Huthwaite on February 10, 2022
We’re back! Much like the band One Direction, we went on a little hiatus! Although rather than releasing solo albums and sunning ourselves, we have been working at making our technology effortless to adopt.
Topics: UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy
Why You Should Stop Stressing About Your Competitors' Prices
Posted by
Philip Huthwaite on August 15, 2019
Why should you stop stressing about competitor prices? In this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than good to your business; and the key to fully optimising the prices of your products online or in your physical stores, is to use competitor data, as one of many data sources to make pricing decisions.
Topics: Pricing, Competition, Competitor Price Tracking, competitor-led retail pricing strategies