Yes You Can Optimise Your Pricing

By Moira McCormick / May 2, 2017
Price has a massive impact on your business. When setting your prices you must make sure that the price and sales levels you set will allow your business to be profitable. You must also take note of where your product or ...
Read More

Topics: Price Optimisation

What is Price Optimisation?

By Moira McCormick / January 31, 2017
Price optimisation is the process of finding that pricing sweet spot, or maximising price against the customers willingness to pay.  Companies up and down the supply chain, both in B2B and B2C settings, rightly dedicate a ...
Read More

Topics: Price Optimisation

The Importance of Price Optimisation - #PricingChat

By Emmanuel Aremu / January 20, 2017
On Wednesday, Philip Huthwaite BlackCurve CEO and Co-Founder, participated in a Twitter chat to discuss the "Importance of Price Optimisation" with members of the pricing community....
Read More

Topics: Price Optimisation, Pricing Trends

Top 6 Yield Management Tips

By Moira McCormick / September 19, 2016
Yield management is the process of understanding, anticipating, and influencing consumer behaviour to maximize yield or profits from a fixed, 'perishable' resource, such as hotel rooms, tables in restaurants, theatre ...
Read More

Topics: Price Management, Price Optimisation, Yield Management

Your Priority should be Profitable Growth not Higher Prices

By Moira McCormick / August 10, 2016
Do you have a conflict in your business between the pricing team and sales department? Certain members of your sales team probably think that all your pricing manager cares about is higher prices – which can make it more ...
Read More

Topics: Price Optimisation, Profit Maximization

11 Disadvantages of Using Excel to Manage Your Pricing

By Moira McCormick / July 15, 2016
Any business wants to maximise profits by pricing their goods and services at the right level. Traditionally for many businesses price management has been conducted using Excel spreadsheets to calculate optimum prices – and ...
Read More

Topics: Price Management, Price Optimisation, Pricing Solution, Pricing System, Price Engine

Why Do Companies Price Discriminate?

By Moira McCormick / July 4, 2016
Introduction Price discrimination is a pricing strategy that charges customers different prices for identical goods or services according to certain criteria. In pure price discrimination, the seller/provider will charge ...
Read More

Topics: Price Optimisation, Gender, Pricing Elasticity

What the Textbooks Don't Teach You About Price Management

By Moira McCormick / March 15, 2016
Students of economics are taught that a business maximizes profits by producing up to the point at which marginal cost equals marginal revenue. This is true in theory - and actually irrelevant in practice....
Read More

Topics: Price Management, Price Optimisation

15 Margin Improvement Tasks to Kick Start 2016

By Moira McCormick / January 4, 2016
We hope your Christmas was a good one, but now it's back to work for the New Year with (here's hoping) renewed intentions and impetus to improve those margins. Unfortunately there are no quick fixes, "no work, no pain" will ...
Read More

Topics: Margin Growth, Pricing Success, Pricing Software, Price Optimisation

Most Popular


See all