Hang around the eCommerce or online sales world long enough, and you’re bound to encounter the “Marketing Mix” This mix – Product, Place, Promotion, and Price. These 4Ps serve as the cornerstone for crafting effective marketing strategies.
Each "P" has its own significance: 'Product' for the quality and features that meet customer needs, 'Place' for the channels that make the product accessible, 'Promotion' for the tactics that enhance brand awareness and encourage purchases.
Yet, among these elements, it's 'Price' that arguably holds the most pivotal role.