Why is Price the Most Important in the Marketing Mix?

Posted by Philip Huthwaite on September 19, 2023

Hang around the eCommerce or online sales world long enough, and you’re bound to encounter the “Marketing Mix” This mix – Product, Place, Promotion, and Price. These 4Ps serve as the cornerstone for crafting effective marketing strategies.

Each "P" has its own significance: 'Product' for the quality and features that meet customer needs, 'Place' for the channels that make the product accessible, 'Promotion' for the tactics that enhance brand awareness and encourage purchases.

Yet, among these elements, it's 'Price' that arguably holds the most pivotal role.

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Topics: ecommerce sales, Marketing Strategy, Marketing Decisions

What is Decision Intelligence?

Posted by Philip Huthwaite on September 23, 2022

In this article, we explore what is Decision Intelligence, the typical applications of Decision Intelligence, and examples of the benefits seen by businesses from adopting the technology.

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Topics: AI, Pricing Decisions, Marketing Decisions, Decision Intelligence

BlackCurve Webinar - Decision Intelligence - 7th July 2022

Posted by Philip Huthwaite on July 11, 2022

On July 7th 2022, we hosted a Webinar entitled "Decision Intelligence: How to make better eCommerce decisions". The session was recorded and is available to watch on demand by completing the below form:

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Topics: Pricing Decisions, Marketing Decisions, Webinar, Decision Intelligence

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