8 Tips for Highly Effective Pricing

By Moira McCormick / July 27, 2017
You may have very good intentions to improve your margins through better pricing but just how do you go about implementing the changes necessary? Believe me, it doesn't just happen by chance - or, indeed, overnight.  ...
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Topics: Price Leadership, Effective Pricing

How to get senior management to buy into pricing

By Moira McCormick / August 19, 2016
Pricing is the reflection of everything you do as a business, from your product development all the way down to a link to your website. Nothing else defines your business and its products more....
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Topics: Price Communication, Price Management, Price Leadership

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