Size Doesn't Matter When it Comes to Being a Price Leader

By Moira McCormick / June 22, 2017
You don't have to be the biggest competitor to be a price leader....
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Topics: Price Leader

Make Better Pricing Decisions Using Big Data

By Moira McCormick / June 20, 2017
On average, a 1% price increase translates into an 8.7% increase in operating profits (assuming no loss of volume)....
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Topics: Big Data

Every Pricing Journey Starts with One Step

By Moira McCormick / June 15, 2017
A journey of a thousand miles starts with just one step.  We say that your first "baby" step on your pricing journey should be to decide on your pricing objectives.  Pricing objectives give direction to the whole pricing ...
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Topics: Pricing Journey

How to Secure Your Prices

By Moira McCormick / June 13, 2017
Pricing your products and ensuring you have built in sufficient margins to sustain your business is one of the most important decisions you’ll make. ...
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Topics: Pricing

Pricing Drives Sales

By Moira McCormick / June 7, 2017
The one thing that is going to stop your customer's in their tracks is price, whether that price is ridiculously low or flying high amongst the clouds.  Or, on the other hand, it could be that your prices seem fair to them, ...
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Topics: Pricing, Sales

How to Excel as a Pricing Executive

By Moira McCormick / June 6, 2017
Renowned investor Warren Buffett has said, “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very ...
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Topics: Pricing Executive

How to Optimise Your Prices and Grow Profits

By Moira McCormick / June 1, 2017
  How many times have we stressed the importance of getting your pricing right?   Too often you might say....
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Topics: Profits, Optimise Prices

Are Your Prices Ethical?

By Moira McCormick / May 30, 2017
Sure, you want to tempt, persuade and influence your shoppers to make their purchases with you, increase those purchases and stay loyal to your company.  However, just how far are you prepared to go down the ethics route to ...
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Topics: Ethical pricing

How to Execute Value Based Pricing

By Moira McCormick / May 25, 2017
You're the seller and naturally, you want to get the maximum amount possible for your products.  The simplest way would be to just increase your prices and see what happens. ...
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Topics: Value-based Pricing

BlackCurve New Release - Marble Arch!

By Philip Huthwaite / May 23, 2017
It's May 23rd and that means Release Day! The Marble Arch release includes:...
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