How are Travel Packages Priced?

By Moira McCormick / April 25, 2018
Almost half of the 65 million trips taken abroad each year by UK citizens are "package holidays" - where the consumer buys a complete package of accommodation, flight and connections for a single price.  It’s a highly ...
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Topics: Pricing, Travel

SaaS Pricing: It’s Actually Good to Lose Some Customers—Here’s Why

By Ashley Lipman / April 24, 2018
This guest post was written by Ashley Lipman. You’ve created a great, user-friendly SaaS product. You and your team are ready to launch it, except—and here’s the big except—you aren’t sure how to price it. Should you use a ...
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Topics: SaaS

Just How Disruptive are Pricing Techniques?

By Moira McCormick / April 18, 2018
Do you want to shake things up in your business?  Perhaps you want to go a whole lot further and shake things up in your industry as a whole?  Steady on there, first things first. ...
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Topics: Pricing Techniques

BlackCurve partners with BMi Research to bring dynamic pricing solution to South Africa

By Emmanuel Aremu / April 12, 2018
  BlackCurve has partnered BMi Research that will combine best practice in pricing management with price trend expertise to offer a holistic pricing solution to the South Africa market....
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Topics: Partnerships

Retail Trends For This Year and Beyond

By Moira McCormick / April 11, 2018
The current retail environment is evolving rapidly with an increasing focus on machine learning and disruptive innovation so retailers seem destined to use artificial intelligence effectiveness to maintain and improve their ...
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Topics: Retail, Trends

I Spy: How to Automate Ecommerce Competitor Price Tracking

By Moira McCormick / April 4, 2018
The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely ...
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Topics: Ecommerce, Price Tracking

Please Stop Confusing Customers With Your Pricing

By Moira McCormick / March 21, 2018
It is a criminal offence for traders to deliberately make misleading price claims about their goods or services and against the letter of the law to make prices confusing to the consumer. For example, 'was £120, now £99.99' ...
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Topics: Customer

All About The ABCs: Always Be Changing Your Pricing

By Moira McCormick / March 14, 2018
If you are not constantly reviewing and updating your prices you could be missing out. Technology now allows businesses to change prices frequently, minute-by-minute if required.  Amazon and Expedia update their prices ...
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Topics: Pricing

Is This The Golden Age of Pricing?

By Moira McCormick / March 8, 2018
Pricing doesn't always need to be logical but it does need to work because it has a huge impact on a business's bottom line.  Raising or lowering prices can be the quickest way to either sell more products or to earn more ...
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Topics: Pricing

It's Time to Rethink Your Pricing Strategy

By Moira McCormick / February 28, 2018
Change can be difficult; sometimes it's much easier to carry on as we are and not try to rock the boat.  However, when it comes to pricing it's not a good idea to stick with the same old, same old (or, indeed, to bury your ...
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Topics: Pricing Strategy

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