Is The Shift in Consumer Spending Here to Stay?

Posted by Moira McCormick on July 8, 2020


Now that the non-essential high street shops have finally been opened, will we be making a beeline for the tills loaded down with purchases?

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Topics: consumers, spending

BlackCurve is on BigCommerce

Posted by Moira McCormick on July 1, 2020
Edited -BigCommerce Starter Launch Promo Video 2


As an ecommerce leader, you need to understand your market in order to grow.

Running your BigCommerce store leaves you with little time. Between product management, optimising your online store, and supporting your customers, you must not neglect your pricing.

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Topics: BigCommerce

How are Consumers Perceiving Ecommerce Prices in the New Normal?

Posted by Moira McCormick on June 8, 2020

Consumers predictably resent being taken advantage of during pandemics.  They may display some sympathy for the unprecedented situation that traders now find themselves in, and understand some supply-chain issues, but they definitely don't want to be fleeced.

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Topics: Ecommerce, consumers

How to Manage Pricing for a Large Inventory in Uncertain Times

Posted by Moira McCormick on June 2, 2020


The global pandemic is producing "extreme market dynamics". In some markets, demand is skyrocketing and companies are struggling to keep up. At the same time, demand for many other goods has all but dried up: who wants to buy the latest summer fashion if you've nowhere to show them off?

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Topics: Pricing, inventory

How to Raise Your Prices Without Losing Your Customers

Posted by Moira McCormick on May 20, 2020


We are going through tough economic times.  You may believe that the easiest strategy to get customers flocking back would be to lower your prices.  Alternatively, you could consider raising your prices to bring in some much-needed revenue.  If you take the latter path there’s bound to be trepidation that this could be the final nail in your retail coffin, that your customers will abandon you for those other retailers offering cheaper products.

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Topics: Customers, raise prices

Pricing In a Supply Driven Economy

Posted by Rob Horton on May 19, 2020


It shouldn’t be a surprise that ecommerce has changed dramatically in the last few months. Lockdown has significantly altered consumer behaviour as we’ve been forced to adjust our lives.

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Topics: Pricing, Supply Driven Economy, Supply

Why I Started BlackCurve

Posted by Philip Huthwaite on May 18, 2020
burn-BlackCurve Founding Story


Ever wanted to know the back story to BlackCurve, and why it was founded?

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Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing

How to Use Competitor Pricing Data More Effectively

Posted by Emmanuel Aremu on May 15, 2020


How to use competitor pricing data more effectively


In this short video, BlackCurve's Founder and CEO, Philip Huthwaite, gives viewers an insight into how BlackCurve makes competitor pricing decisions. 

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People in Retail - Charlie Duffay

Posted by Emmanuel Aremu on May 13, 2020

Charlie Duffay, Senior Merchandiser at PVH


Charlie Duffay is the Senior Merchandiser at PVH, one of the most admired fashion and lifestyle companies in the world. Their brand portfolio includes the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand.

Outside of work, Charlie is a real socialite and artist, enjoying the restaurant scene of London, and life drawing classes.

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Topics: Retail, Ecommerce, Pricing Blogs, people in retail

People in Retail - Vinh Ton

Posted by Emmanuel Aremu on May 6, 2020

Vinh Ton, Area Manager & Senior Business Analyst at Estée Lauder


Vinh Ton is mathematically minded, having studied the subject right through to University Level. 

For the last seven years, he has worked at Estée Lauder Inc., the destination for high-performance Skincare, Makeup, and more, across various roles.

Outside of work, music is a large part of his life. Vinh sings, plays the guitar, piano, and drums, and even produces his own music.

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Topics: Retail, Ecommerce, Pricing Blogs, people in retail

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