E027 eCommerce Matters - What is Pricing Power? (And How to Get it)

Posted by Felicity Simpson on January 21, 2021

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

See the full blog post for a collection of shorts from this week's episode, including example brands, handy definitions, and a great bit of imagery to make sure you remember the key take-aways!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

British Startup BlackCurve, receives £1m of new funding in an over-subscribed round

Posted by Felicity Simpson on January 19, 2021

BlackCurve, the pricing optimisation company, has announced the closing of a £1m funding round, led by their Chairman, Martin Fincham, with participation from Nauta Capital, The Cambridge Angels Network and other prominent Angels, members of The ScaleUp Group and then bolstered by a matching contribution from the UK Government’s Future Fund.

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Topics: BlackCurve, Ecommerce, Investment, Dynamic Pricing Software

E026 eCommerce Matters - Why Price Automation should be your New Years Resolution

Posted by Felicity Simpson on January 14, 2021

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered. 


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E025 Ecommerce Matters - 2020: A Year in Review

Posted by Philip Huthwaite on December 21, 2020

 

In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E024 Ecommerce Matters - Pricing Teardown: Sporting Goods

Posted by Philip Huthwaite on December 15, 2020

In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out!

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast, Teardown

E023 Ecommerce Matters - Can AI be used in pricing?

Posted by Philip Huthwaite on November 24, 2020

 

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!

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Topics: Ecommerce, Podcast, Artificial Intelligence, AI in Pricing, AI

E022 Ecommerce Matters - How to Cut Your Google Ad Spend by a Third or More

Posted by Philip Huthwaite on November 18, 2020

 

In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.

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Topics: Ecommerce, Podcast, Ad Spend, Google Shopping, Google Ads

E021 Ecommerce Matters - Christmas Lockdown: Get Your Pricing Sorted!

Posted by Emmanuel Aremu on November 12, 2020

In this episode, Philip and Rob detail how eCommerce businesses can adapt their pricing to survive lockdown. Plus they share the importance of supply chain visibility during these challenging times.

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Topics: Podcast, Lockdown

E020 Ecommerce Matters - Competitor Pricing on Shopify

Posted by Emmanuel Aremu on November 2, 2020

 

In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks.

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Topics: Podcast

E019 Ecommerce Matters - Building Merchants: How to Price When You Don’t Have Competitor Data

Posted by Emmanuel Aremu on October 20, 2020

In this episode, Philip is joined by Alan Timothy from CEO at Bubo.ai, a leading A.I tech firm for dynamic pricing recommendations, to talk all things pricing related to builders merchants, understanding a customer’s willingness to pay and plus much much more.

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Topics: Podcast

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