BlackCurve Raises £1.5M Led by Nauta Capital to Optimise Retail Pricing

Posted by Sydney Namoki Miyako on March 20, 2019

  • The London-based SaaS pricing optimisation platform helps retailers make smarter pricing decisions

  • BlackCurve will use the investment to accelerate its commercial development, doubling its team, and strengthening its product offering

  • Nauta Capital, a pan-European VC focused on capital-efficient software companies, leads the round.

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Topics: Tech, Company News, Investment

6 Ecommerce Pricing Experiments that You Can Run Today

Posted by Moira McCormick on March 5, 2019

According to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a mile is Amazon.  Bryan Eisenberg recently published the book “Be Like Amazon: even a Lemonade Stand Can do It (co-authored by Jeffrey Eisenberg and Roy H. Williams).  Perhaps you could experiment with some of Amazon’s most successful strategies?

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Topics: Pricing Experiments, Ecommerce Pricing

Stop Letting Your Competitors Race Ahead of You - Here's How to Grow Your Profit Margins

Posted by Moira McCormick on February 5, 2019

Profit margin is a measure of your profitability.  The figure varies from business to business but is a pretty good indicator of how successful you are.  As author Doug Hall says, “If your profit margins aren’t rising, chances are your company isn’t thriving.”  With retail, some of the biggest brands commonly achieve profit margins of 50-60%. In 2017, Ted Baker had a profit margin of 60%, Inditex 57%, and M&S 56%.

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Topics: Profit Margins

10 Fastest Ways to Increase Ecommerce Sales

Posted by Moira McCormick on January 8, 2019

 

If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.

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Topics: Sales, Ecommerce, ecommerce sales

Are You Still Sleep Walking? Wake Up to the New World of Smarter Pricing

Posted by Moira McCormick on December 4, 2018

 

According to Tim Walker writing for The Guardian, the days of fixed pricing appear to be coming to an end.  The traditional concept of RRP or ticket price has gradually been eroded and now there are many exciting opportunities for dynamic, personalised pricing models.

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Topics: Smarter Pricing

Retail Pricing Software Company Bolsters Leadership Team

Posted by Emmanuel Aremu on November 22, 2018

Price management and optimisation company, BlackCurve, has strengthened its leadership team with the appointment of software entrepreneur Martin Fincham as Chairman and Chee Wong, the former COO of Shazam, as Technical Advisor.

Since raising the seed round, BlackCurve has continued to bolster its team, expand its client base and make strong progress building out its product, including key integrations with BigCommerce, Magento and Shopify.

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Topics: BlackCurve

Why Your Pricing Strategy is Failing and How to Fix It

Posted by Moira McCormick on November 21, 2018

 

No matter what product or service you sell, the price you charge your customers or clients will have a direct impact on the success of your business.

A truly effective pricing strategy should:

  • Communicate your value
  • Position you in the market
  • Reinforce your revenue strategy
  • Allow you to invest in continuing innovation
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Topics: Pricing Strategy

The Automation of Pricing

Posted by Emmanuel Aremu on November 1, 2018

 

In our latest pricing video, Philip Huthwaite shares why pricing automation is becoming more common in businesses, what tools to use and how companies can automate their pricing operations.

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Topics: Automation, Pricing Automation

Should You Bet Your Sales Growth on Pricing Software?

Posted by Moira McCormick on October 30, 2018

Warren Buffet was not wrong when he stated "The single most important decision in evaluating a business is pricing power."

Effectively controlling your pricing does give you a definite advantage in the marketplace.  However, if you are still using spreadsheets to manage your prices, a method which is outmoded, and possibly even foolhardy, the future growth and prosperity of your business could be in jeopardy.

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Topics: Sales, Personalised Pricing

How You Can Reduce the Pain of Paying

Posted by Moira McCormick on October 16, 2018

Getting paid on time is one of the most frustrating issues for businesses. Customers are never  overjoyed to part with their money. But if they are happy with your products and service they are much more likely to pay within the negotiated time frame. 

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Topics: Willingness to Pay, Customers, Paying

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