We are going through tough economic times. You may believe that the easiest strategy to get customers flocking back would be to lower your prices. Alternatively, you could consider raising your prices to bring in some much-needed revenue. If you take the latter path there’s bound to be trepidation that this could be the final nail in your retail coffin, that your customers will abandon you for those other retailers offering cheaper products.
Topics: Customers, raise prices
It shouldn’t be a surprise that ecommerce has changed dramatically in the last few months. Lockdown has significantly altered consumer behaviour as we’ve been forced to adjust our lives.
Topics: Pricing, Supply Driven Economy, Supply
Ever wanted to know the back story to BlackCurve, and why it was founded?
Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing
In this short video, BlackCurve's Founder and CEO, Philip Huthwaite, gives viewers an insight into how BlackCurve makes competitor pricing decisions.
About
Charlie Duffay is the Senior Merchandiser at PVH, one of the most admired fashion and lifestyle companies in the world. Their brand portfolio includes the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True&Co. intimates brand.
Outside of work, Charlie is a real socialite and artist, enjoying the restaurant scene of London, and life drawing classes.
Topics: Retail, Ecommerce, Pricing Blogs, people in retail
About
Vinh Ton is mathematically minded, having studied the subject right through to University Level.
For the last seven years, he has worked at Estée Lauder Inc., the destination for high-performance Skincare, Makeup, and more, across various roles.
Outside of work, music is a large part of his life. Vinh sings, plays the guitar, piano, and drums, and even produces his own music.
Topics: Retail, Ecommerce, Pricing Blogs, people in retail
About
Adam is an influential senior leader, with a proven track record in developing & maintaining product offers.
He has ownership of the Customers’ experience with the product and service proposition, putting their needs at the heart of commercial decision making, and subsequently generating value for the business.
He has direct responsibility and accountability for overall company commercial roadmap, product proposition, trading & supply chain.
Topics: Retail, Ecommerce, Pricing Blogs, people in retail
About
Many retailers struggle to deliver transformation. Oliver helps retail businesses to successfully define and deliver their transformation goals so the vision is realised and the business overcomes adversity.
Topics: Retail, Ecommerce, Pricing Blogs, people in retail
About
Howard has global experience in consumer Pricing, Promotion and Net Revenue Management (NRM) / Revenue Growth Management (RGM) in a multi-product environment. From 'Where to start?' with Pricing, to Price Monitoring and Management best practice, through to Corporate Pricing Strategies.
He has first hand knowledge of Price Optimisation having implementing the UKs first Price Optimisation solution.
He is Chairman of Retail Pricing Forum (RMAPI - Revenue Management and Pricing International), and is a visiting lecturer at The University of Southampton and Warwick Business School.
Topics: Retail, Ecommerce, Pricing Blogs, people in retail
About
Matthew Taylor has spent many years in pricing, starting the travel sector before moving into his current position. Away from pricing and work, Matthew enjoys spending time with his family. He is also incredibly active, running and swimming, with plans to tackle a swim to the Isle of Wight in the coming months. Read on to find out more about him:
Topics: Retail, Ecommerce, Pricing Blogs, people in retail