A competitive pricing strategy is setting your prices using your competitors’ price points as a benchmark. This pricing strategy is used extensively by eCommerce companies selling branded goods that are available to consumers from multiple online shopping stores.
In this post, we cover:
1. What is the Digital Shelf?
2. Why is the Digital Shelf important to eCommerce businesses?
3. A check-list of how to use BlackCurve to optimise your own Digital Shelf and win online market share.
Episode 33 is here! The Digital Shelf is anywhere your products are visible and available to buy online. The Digital Shelf is how you get found, and how you make an impact. The Digital Shelf is one of the most crucial facets of eCommerce.
In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors.
On July 7th 2022, we hosted a Webinar entitled "Decision Intelligence: How to make better eCommerce decisions". The session was recorded and is available to watch on demand by completing the below form:
Episode 32 is here! We're focusing on how to make the right pricing decisions, quickly, and at scale. Take a listen:
On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).The rules we simple:
- No retail pricing question was off-topic.
- No retail pricing question was a silly question.
- Attendees were encouraged to ask those questions they may have been too afraid to ask before!
- We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!
We’re back! Much like the band One Direction, we went on a little hiatus! Although rather than releasing solo albums and sunning ourselves, we have been working at making our technology effortless to adopt.
In this, the last episode in the first Series of eCommerce Matters, Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.
On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!
See the full blog post for a collection of shorts from this week's episode, including some of the key benefits of keeping a keen eye on your competitors' pricing, and your own pricing strategy to optimise your place in the market.
This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters.
See the full blog post for a collection of shorts from this week's episode, including advice on how to go about collecting data on competitor products and prices, how to determine if you have an exact match, and a bonus tip from the point of view of consumers!