Lara McLeod's Marketing Internship Log: Week Two

By Lara McLeod / July 19, 2018
Week Two  After my first week of settling in and getting comfortable with BlackCurve’s marketing strategies and tools, Week Two has seen me taking more control of the various social media sites, as well putting a plan ...
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Topics: BlackCurve, Team, Internship

The Perils of Competitor Price Tracking

By Rob Horton / July 18, 2018
  At BlackCurve, we define competitor tracking as any strategy that involves monitoring competitor data and adjusting your own prices accordingly. This is often as simple as finding the lowest competing product and ...
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Topics: Competitor Price Tracking

Lara McLeod's Marketing Internship Log: Week One

By Lara McLeod / July 12, 2018
Here are a few words from our Emmanuel Aremu, Growth Director at BlackCurve: "As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise ...
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Topics: BlackCurve, Internship

Heads Up, Dynamic Pricing Software is Changing Ecommerce

By Emmanuel Aremu / July 5, 2018
  Change in the ecommerce sector has arrived - and it’s dynamic pricing software!...
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Topics: Dynamic Pricing, Dynamic Pricing Software

How to Turn Customers into Brand Ambassadors with These Easy Pricing Changes

By Moira McCormick / July 4, 2018
According to Chris Lema in his article How to Announce Pricing Changes (Without Ruining Everything), it's not the price change itself that you should be worried about but how you present it to your customers....
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Topics: Customers, Brand Ambassadors

Pricing Strategies for Tour Operators and Online Travel Agents

By Moira McCormick / June 27, 2018
Price setting for tour operators requires a strong mix of marketing strategy and financial analysis.  The people, accommodation and components that make up the experience/holiday you provide can be incredibly diverse and ...
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Topics: Travel, Tour Operators, Online Travel Agents

Announcing the BlackCurve Pricing Health Assessment

By Emmanuel Aremu / June 20, 2018
Today we are announcing the BlackCurve Pricing Health Assessment giving you the opportunity to achieve dramatic savings and fuel revenue growth for your company....
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Topics: Pricing Health Assessment

How to Build A World Beating Pricing Team

By Emmanuel Aremu / June 13, 2018
You can't expect your pricing operation to manage itself. You need a well-equipped team to deliver results....
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Topics: Team Building

Losing Customers to Your Competitors? Here’s How to Win Them Back and Keep Them Happy

By Moira McCormick / June 6, 2018
Companies with high churn typically spend vast amounts on marketing to try to replace their defectors. However, as it’s more cost-effective to win back lost customers than to garner new ones perhaps they should be using ...
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Topics: Customers

The Pros and Cons of Subscription Pricing

By Moira McCormick / May 30, 2018
Subscription pricing is a business model where a customer must pay a subscription to have access to a product or service. The strategy was initially developed by magazines and newspapers, but the number of companies and ...
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Topics: Subscription Pricing

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