Product Release: Introducing Tracker & Our Brand New Dashboard

Posted by Moira McCormick on October 5, 2020

Retailers spend too much time on tracking competitors’ price changes across all channels.

With “Tracker”, our new Google Shopping Competitor scraping technology, and brand new dashboard you can eliminate the complicated, time-consuming process of tracking your competitors’ products as well as price changes.

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Topics: Product Launch, BlackCurve

E018 Ecommerce Matters - Pricing Teardown: Appliance Sector

Posted by Emmanuel Aremu on September 29, 2020

 

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain.

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Topics: Podcast

How to Compete Against Amazon with Optimised Marketing & Pricing Strategies

Posted by Nick Witts on September 28, 2020

Amazon’s 2020 has been strong with accelerated growth during lockdown.  When online spending rose, 1 in 3 online sales in the UK was attributed to them.  Now,  with the expansion of their services to include grocery delivery, their growth has continued.

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Topics: Pricing Strategy, Amazon, Marketing Strategy, Holiday Season

E017 Ecommerce Matters - How Retailers Should Approach Pricing This Holiday Season

Posted by Emmanuel Aremu on September 21, 2020

 

Ecommerce Matters - Full - How Retailers Should Approach Pricing This Holiday Season 1

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period. Plus the topics are being covered in our latest webinar with Cloud.IQ - register now to save your seat!

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Topics: Podcast

Is Black Friday Still Relevant in the New Normal?

Posted by Moira McCormick on September 17, 2020

The good news is that Black Friday 2020 has definitely not been cancelled but so much in the retail sector has been impacted by Coronavirus and the uncertain economic situation that only time will tell whether this year's Black Friday will still be as relevant and provide canny shoppers with the deals and savings they have come to expect at this time of year.

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Topics: Ecommerce, Black Friday, Cloud.IQ

E016 Ecommerce Matters - Are You Accidentally Price Fixing?

Posted by Emmanuel Aremu on September 14, 2020
Ecommerce Matters - Full - are you accidently price fixing?

In this episode, Philip and Rob take a look at how eCommerce companies inadvertently fix their prices. Plus the team examines the causes of price fixing and how you can avoid them.

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Topics: Podcast

E015 Ecommerce Matters - Buy Buy Never Knowingly Undersold

Posted by Emmanuel Aremu on September 7, 2020

 

Ecommerce Matters - Full - Buy Buy Never Knowingly Undersold

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices.

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Topics: Podcast

E014 Ecommerce Matters - How to Tell if Your Pricing Decisions are Working

Posted by Emmanuel Aremu on September 2, 2020

 

Ecommerce Matters - Full - How to tell is your pricing decisions are working

In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail.

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Topics: Podcast

E013 Ecommerce Matters - How to Use Competitor Pricing To Be The Best BigCommerce Store

Posted by Emmanuel Aremu on August 24, 2020
Ecommerce Matters - Full - How to Use Competitor Pricing To Be The Best BigCommerce Store

For this episode, we are diving into our archives to share how you can use competitor pricing to be the best BigCommerce store. The episode covers BigCommerce store success stories, how leading BigCommerce stores are using competitor pricing and plus a Q&A competitor pricing session.

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Topics: Podcast

E012 Ecommerce Matters - Pricing: The Neglected Child of PPC

Posted by Emmanuel Aremu on August 17, 2020

 

Ecommerce Matters - Full - Pricing the neglected child of PPC

 

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.

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Topics: Podcast

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