Product Release: Introducing Tracker & Our Brand New Dashboard

Posted by Moira McCormick on December 1, 2020

Retailers spend too much time on tracking competitors’ price changes across all channels.

With “Tracker”, our new Google Shopping Competitor scraping technology, and brand new dashboard you can eliminate the complicated, time-consuming process of tracking your competitors’ products as well as price changes.

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Topics: Product Launch, BlackCurve

E023 Ecommerce Matters - Can AI be used in pricing?

Posted by Philip Huthwaite on November 24, 2020

 

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!

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Topics: Ecommerce, Podcast, Artificial Intelligence, AI in Pricing, AI

E022 Ecommerce Matters - How to Cut Your Google Ad Spend by a Third or More

Posted by Philip Huthwaite on November 18, 2020

 

In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.

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Topics: Ecommerce, Podcast, Ad Spend, Google Shopping, Google Ads

E021 Ecommerce Matters - Christmas Lockdown: Get Your Pricing Sorted!

Posted by Emmanuel Aremu on November 12, 2020

In this episode, Philip and Rob detail how eCommerce businesses can adapt their pricing to survive lockdown. Plus they share the importance of supply chain visibility during these challenging times.

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Topics: Podcast, Lockdown

E020 Ecommerce Matters - Competitor Pricing on Shopify

Posted by Emmanuel Aremu on November 2, 2020

 

In this episode, Philip and Rob dive into all things competitor pricing on the eCommerce platform behemoth - Shopify. Plus the team looks at how Shopify store owners can focus on their brand and save time by automating mundane tasks.

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Topics: Podcast

E019 Ecommerce Matters - Building Merchants: How to Price When You Don’t Have Competitor Data

Posted by Emmanuel Aremu on October 20, 2020

In this episode, Philip is joined by Alan Timothy from CEO at Bubo.ai, a leading A.I tech firm for dynamic pricing recommendations, to talk all things pricing related to builders merchants, understanding a customer’s willingness to pay and plus much much more.

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Topics: Podcast

Webinar - How To Create Winning Pricing Strategies For This Holiday Season

Posted by Emmanuel Aremu on October 14, 2020

 

With this year's holiday season set to be busy and more competitive than ever, you would not to leave anything to chance.

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Topics: Podcast

E018 Ecommerce Matters - Pricing Teardown: Appliance Sector

Posted by Emmanuel Aremu on September 29, 2020

 

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain.

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Topics: Podcast

How to Compete Against Amazon with Optimised Marketing & Pricing Strategies

Posted by Nick Witts on September 28, 2020

Amazon’s 2020 has been strong with accelerated growth during lockdown.  When online spending rose, 1 in 3 online sales in the UK was attributed to them.  Now,  with the expansion of their services to include grocery delivery, their growth has continued.

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Topics: Pricing Strategy, Amazon, Marketing Strategy, Holiday Season

E017 Ecommerce Matters - How Retailers Should Approach Pricing This Holiday Season

Posted by Emmanuel Aremu on September 21, 2020

 

HubSpot Video

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period. Plus the topics are being covered in our latest webinar with Cloud.IQ - register now to save your seat!

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Topics: Podcast

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