Behind the Scenes of Airline Pricing Strategies

By Moira McCormick / September 19, 2017
Are you confused by airline pricing?  You are not alone!  If you spend any time researching on the internet for a flight you'll soon find that the price can be high one week, low the next - and the really confusing thing is ...
Read More

Topics: Airline, Pricing Strategies

How to Develop an Ecommerce Pricing Strategy

By Moira McCormick / September 14, 2017
Pricing can make or break your business but it's surely the easiest way in which you can manipulate and control demand for the products or services that you sell. Knowing how much your products are worth, and how much ...
Read More

Topics: Ecommerce Pricing Strategies

Are You Addicted to Discounting?

By Moira McCormick / September 12, 2017
Do your sales people frequently offer discounts before they should?  Has it become almost an addiction in order to get a sale? This is indeed very bad news for your profitability and future prospects....
Read More

Topics: Discounting

Are Voice Assistants The Future of Pricing?

By Chandan Dhiman / September 7, 2017
Alongside the race to implement textual based chatbots, moves are also being made towards achieving natural language processing technology (NLP) which is software that can interpret human speech and respond in everyday ...
Read More

Topics: Voice Assistants

Ecommerce: How to Price Your Products

By Moira McCormick / September 5, 2017
No surprises here! Your end  goal is to make money with your ecommerce store!  Well, that's all fine and dandy but it's not always easy to decide how to price your ecommerce products in a way that will maximise your profits ...
Read More

Topics: Ecommerce

Chandan Dhiman's Marketing Internship Log: Week Nine

By Chandan Dhiman / September 1, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
Read More

Topics: BlackCurve, Team, Internship

Pricing Experiments for Ecommerce Companies

By Moira McCormick / August 31, 2017
The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up?  ...
Read More

Topics: Pricing, Ecommerce, Ecommerce Company

BlackCurve Partnership Programmes

By Chandan Dhiman / August 30, 2017
At BlackCurve, we aim to introduce as many companies as possible to the best pricing software so that they can optimise their prices and grow their profits....
Read More

Topics: BlackCurve, Partnerships

Ecommerce Trends to Watch Out For

By Chandan Dhiman / August 29, 2017
In 2015, ecommerce in the United Kingdom was worth a whopping £133 billion, with economists predicting an increase of 11%. The rate of growth surpassed this prediction, as 2016 saw an increase in ecommerce of 16% across the ...
Read More

Topics: Ecommerce

Chandan Dhiman's Marketing Internship Log: Week Eight

By Chandan Dhiman / August 25, 2017
As BlackCurve continues to progress, it has looked to expand its team in order to contribute towards its mission of helping companies optimise their prices and grow profits. And so, Blackcurve has opened its office doors to ...
Read More

Topics: BlackCurve, Team, Internship

Topics

See all