How You Can Reduce the Pain of Paying

Posted by Moira McCormick on October 16, 2018

Getting paid on time is one of the most frustrating issues for businesses. Customers are never  overjoyed to part with their money. But if they are happy with your products and service they are much more likely to pay within the negotiated time frame. 

Read More

Topics: Willingness to Pay, Customers, Paying

How is Dynamic Pricing Changing Your Weekly Shop?

Posted by Lara McLeod on October 2, 2018

Over the years, there have been many factors that have impacted and ultimately shaped the way we do our weekly food shop. Gone are the days of walking down a local high street visiting the butcher, fishmonger, and greengrocer. Supermarkets changed all of that. And have continued to change the way we shop since their emergence.

Read More

Topics: Retail, Dynamic Pricing, Supermarket

The New Pairing: Hospitality and Dynamic Pricing

Posted by Lara McLeod on September 11, 2018


With dynamic pricing infiltrating so many aspects of our lives, it is less surprising each time a new industry joins the bandwagon.

Given the popularity of dynamic pricing in travel costs (read more with Pricing Strategies for Tour Operators and Online Travel Agents), it is not a shock that hospitality as a whole appears to be looking at stirring up how they price their businesses.

This is true of hotels and also restaurants, the newest thread of hospitality to join in with dynamic pricing in a bid to increase profits and sustainability.

Read More

Topics: Dynamic Pricing, Dynamic Pricing Software, hospitality

Lara McLeod's Marketing Internship Log: Week Nine

Posted by Lara McLeod on September 6, 2018

Today is my final day of my two months marketing internship at BlackCurve.

Read More

Topics: Internship, marketing

People of Pricing, Chris Pople

Posted by Lara McLeod on September 5, 2018

Chris Pople, Group Pricing Manager at Cromwell (Holdings) Ltd, has huge knowledge and expertise in the area of pricing, having over 12 years of experience in just pricing behind him.

Outside of pricing, Chris loves to stay active, having recently got on his bike. In just 3 years, Chris has clocked up over 12,000 miles and formed the accredited Kibworth Velo Club. 

Read More

Topics: Pricing Blogs, PeopleofPricing

How To Avoid A Race To The Bottom

Posted by Moira McCormick on September 4, 2018

There is a real danger in “race to the bottom” pricing – basically, no one wins. 

By automatically diving to the bottom price all you’ve done is dented your profit margin and your reputation – and lowered the perceived value of your product. 

Read More

Topics: Competition, Competitor Pricing

7 Funny Ways to Tackle Pricing Objections

Posted by Patrick Foster on September 3, 2018

This week, we have a guest blog post from Patrick Foster.

Patrick is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce community on a mission to share myriad business and entrepreneurial insights from the sector. 

Read More

Topics: Pricing, Customers

Lara McLeod's Marketing Internship Log: Week Eight

Posted by Lara McLeod on August 30, 2018

Week 8, and my penultimate week at BlackCurve, has been just as busy as the rest. 

Read More

Topics: Internship

People of Pricing, Dinaz Zaq

Posted by Lara McLeod on August 29, 2018

Dinaz Zaq is a Revenue Management and Pricing Strategy Consultant within travel and hospitality. She has worked within pricing for many years, and garnered a wealth of talents and knowledge. Dinaz's other passion is music, in particular she has a love for Blues, Rock and Country. 

Read More

Topics: Pricing Blogs, PeopleofPricing

Drowning in Pricing Data? Dynamic Pricing Could be Your Solution

Posted by Moira McCormick on August 28, 2018

In his article "How to Implement Dynamic Pricing without Sacrificing Margins or Customers”, Arie Shpanya confirms what we probably already knew, that Amazon is still the reigning champion of dynamic pricing. 

Read More

Topics: Pricing Techniques, Dynamic Pricing Software

    Most Popular


    See all