In this article, we explore what is Decision Intelligence, the typical applications of Decision Intelligence, and examples of the benefits seen by businesses from adopting the technology.
The latest episode of The eCommerce Matters Podcast is here, entitled "What are the best pricing rules for SMBs".
It's not "Pick of the Pops", but "Pick of the Pricing"!
We're lucky enough to see pricing rules applied across many different sectors. In this episode we pick our top five, and also share with you, the pricing rules that don't live up to all the hype!
We cover competitor pricing, rounding rules (psychological pricing), marketing rules, pricing safeguards, and more.
Ever get frustrated that a competitor has changed their prices just after you changed yours? Do they always seem to be able to react instantaneously to any change you make? If so it’s likely that they’re using some form of price automation. If you’re changing prices manually, price automation can be incredibly irritating to go up against. It can feel like anything you do is immediately countered by your competitors.
Topics: Pricing Automation
The latest episode of The eCommerce Matters Podcast is here, entitled "Pricing 101".
We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.
Tease out every bit of optimisation!
We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!
A competitive pricing strategy is setting your prices using your competitors’ price points as a benchmark. This pricing strategy is used extensively by eCommerce companies selling branded goods that are available to consumers from multiple online shopping stores.
In this post, we cover:
1. What is the Digital Shelf?
2. Why is the Digital Shelf important to eCommerce businesses?
3. A check-list of how to use BlackCurve to optimise your own Digital Shelf and win online market share.
Episode 33 is here! The Digital Shelf is anywhere your products are visible and available to buy online. The Digital Shelf is how you get found, and how you make an impact. The Digital Shelf is one of the most crucial facets of eCommerce.
In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors.
On July 7th 2022, we hosted a Webinar entitled "Decision Intelligence: How to make better eCommerce decisions". The session was recorded and is available to watch on demand by completing the below form:
Episode 32 is here! We're focusing on how to make the right pricing decisions, quickly, and at scale. Take a listen:
On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).The rules we simple:
- No retail pricing question was off-topic.
- No retail pricing question was a silly question.
- Attendees were encouraged to ask those questions they may have been too afraid to ask before!
- We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!