Aldi: The Discount Success Story

By Moira McCormick / October 17, 2017
It's the supermarket success story of the year – sales at German discounter Aldi have risen above £8bn in the past year, which is up by around 13% on last year's figures.  It's definitely not the same joyful tale for Tesco, ...
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Topics: Discounting, Discount

How Upstart Companies can Use Pricing to Beat the Competition

By Moira McCormick / October 12, 2017
According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!...
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Topics: Pricing, Competition

Customer Spotlight - Electrical World

By Emmanuel Aremu / October 11, 2017
  Electrical World, a Northern Ireland based company started from humble beginnings and has quickly risen to be a leading independent electrical appliance retailer of CCTV, heaters, fans, lighting, lamps and wiring ...
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Topics: Customers

The Rise of Shrinkflation

By Moira McCormick / October 10, 2017
It's an unwelcome fact that the value of the pound has slumped since the Brexit referendum. The pound has seen a decline of almost 9% against the euro since April this year and 12 % since the Brexit vote....
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Topics: Shrinkflation, Inflation

How Price Testing Helps Ecommerce Companies to Make Smarter Decisions

By Moira McCormick / October 5, 2017
  It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them.  So, how do you find out what your customers will think ...
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Topics: Ecommerce, Price Testing

6 Pricing Psychological Triggers That Win Sales

By Moira McCormick / October 3, 2017
The price of your product represents the size of a risk someone is going to take by buying....
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Topics: Sales, Psychological Pricing

Why eCommerce Companies Should Use Predictive Analytics

By Moira McCormick / September 27, 2017
Predictive analytics have been around for quite a while now but the take up has generally been low, perhaps because of the complexity and inhibitive costs.  However, with Big Data, things are changing rapidly, as more ...
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Topics: Predictive Analytics, eCommerce Companies

Pricing Strategies That Are Recession Proof

By Moira McCormick / September 25, 2017
We're all hoping that the days of a recession are way behind us now but it certainly does no harm to be prepared in case the economy becomes rather less stable, particularly, for example, during this Brexit negotiating ...
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Topics: Pricing Strategies, Recession

5 Competitive eCommerce Pricing Strategies to Help You Grow Your Company

By Moira McCormick / September 21, 2017
Most of us make purchasing decisions based on price so of course setting the right price takes on enormous importance when you are starting up your eCommerce company....
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Topics: Ecommerce Pricing Strategies

Behind the Scenes of Airline Pricing Strategies

By Moira McCormick / September 19, 2017
Are you confused by airline pricing?  You are not alone!  If you spend any time researching on the internet for a flight you'll soon find that the price can be high one week, low the next - and the really confusing thing is ...
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Topics: Airline, Pricing Strategies

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