Are You Lazy When it Comes to Pricing Your Products?

By Moira McCormick / January 17, 2018
You've probably worked hard to gain a competitive advantage through various means - cost-cutting, outsourcing, process re-engineering and adopting innovative technologies - to name but a few. ...
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Topics: pricing your products

Customer Spotlight - Cleverboxes

By Emmanuel Aremu / January 10, 2018
  Cleverboxes is a successful ecommerce company that has been operating for over 10 years.  It has built a large product range and continues to deliver quality customer service....
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Topics: Customer

Why is Surge Pricing Everywhere?

By Moira McCormick / January 9, 2018
Surge pricing involves the use of algorithms to automate price increases on products and services in periods of high demand and limited supply and to lower prices when demand is weak....
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Topics: Surge Pricing

When Should You Bring Up The Price?

By Moira McCormick / January 3, 2018
What's almost the first thing you say to your prospect when you walk through their door?  If it's something like "the price will be xyz " then you might as well turn around and walk (or run) straight out again. ...
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Topics: Price

BlackCurve's Best Pricing Blogs of 2017

By Emmanuel Aremu / December 20, 2017
Here is a list of our best pricing blogs for 2017, happy reading: ...
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Topics: Pricing Blogs

To Price Test or Not – We've Got Answers For You

By Moira McCormick / December 13, 2017
For each of your products there is always a pricing sweet spot that maximises profit (not necessarily conversion rates).  Unfortunately, without testing, it’s very difficult to determine how to optimally price your products ...
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Topics: Price Test, Price Testing

Best Pricing Conferences to Attend in 2018

By Emmanuel Aremu / December 6, 2017
It is that time of year, when we think about winding down and pricing conferences we would like to attend. So buckle up, here are a few pricing conferences you can attend in 2018....
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Topics: Events, Pricing Conferences

Price Discrimination is More Common than You Think

By Moira McCormick / November 29, 2017
Across many industries, companies now offer access to virtually identical services and products under different pricing structures. Price discrimination has been most successfully implemented in services as diverse as ...
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Topics: Price Discrimination

Competitor Price Tracking: How to Spy on The Competition

By Emmanuel Aremu / November 22, 2017
In the past, retailers relied on personal experience, manual tracking and pure gut reactions to optimise their assortment and pricing relative to their competitors but this manual approach is no longer practical or feasible ...
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Topics: Competitor Price Tracking

7 Out of the Ordinary Ecommerce Pricing Strategies

By Moira McCormick / November 15, 2017
Most ecommerce retailers use cost-plus or value-based pricing strategies. These usually work satisfactorily but there are other effective ways to price your products that you may not yet have considered. ...
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Topics: Ecommerce Pricing Strategies

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