Chris Pople, Group Pricing Manager at Cromwell (Holdings) Ltd, has huge knowledge and expertise in the area of pricing, having over 12 years of experience in just pricing behind him.
Outside of pricing, Chris loves to stay active, having recently got on his bike. In just 3 years, Chris has clocked up over 12,000 miles and formed the accredited Kibworth Velo Club.
Topics: PeopleofPricing, Pricing Blogs
There is a real danger in “race to the bottom” pricing – basically, no one wins.
By automatically diving to the bottom price all you’ve done is dented your profit margin and your reputation – and lowered the perceived value of your product.
Topics: Competition, Competitor Pricing
This week, we have a guest blog post from Patrick Foster.
Patrick is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce community on a mission to share myriad business and entrepreneurial insights from the sector.
Week 8, and my penultimate week at BlackCurve, has been just as busy as the rest.
Topics: Internship
Dinaz Zaq is a Revenue Management and Pricing Strategy Consultant within travel and hospitality. She has worked within pricing for many years, and garnered a wealth of talents and knowledge. Dinaz's other passion is music, in particular she has a love for Blues, Rock and Country.
Topics: PeopleofPricing, Pricing Blogs
In his article "How to Implement Dynamic Pricing without Sacrificing Margins or Customers”, Arie Shpanya confirms what we probably already knew, that Amazon is still the reigning champion of dynamic pricing.
Once again, this week has been a busy week at my internship at BlackCurve. After my supervisor being away, I spent some time showing and explaining the different things I had been working on while he was away.
Topics: Internship, marketing
Imran Maqbool, currently Pricing Manager at VWR, has many years of experience within the pricing sector. Despite hating maths during his school years, describing anything to do with numbers as "mind-numbingly boring", Imran has been excited by pricing, and now successfully helps companies grow their profits.
Topics: PeopleofPricing, Pricing Blog
Dynamic pricing strategy is incredibly important when it comes to pricing your products. It allows real time pricing, whilst factoring in a wide range of different elements that could impact the price of your product.
However, while pricing software becomes increasingly sophisticated and advanced, there are still certain pricing tricks that speak to our inherent value-minded brains.
Topics: Dynamic Pricing Software, Subscription Pricing, Optimise Prices
