BlackCurve | Blog

I Spy: How to Automate Ecommerce Competitor Price Tracking

By Moira McCormick / April 4, 2018

The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely ...

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Topics: Ecommerce, Price Tracking

Please Stop Confusing Customers With Your Pricing

By Moira McCormick / March 21, 2018

It is a criminal offence for traders to deliberately make misleading price claims about their goods or services and against the letter of the law to make prices confusing to the consumer. For example, 'was £120, now £99.99' ...

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Topics: Customer

All About The ABCs: Always Be Changing Your Pricing

By Moira McCormick / March 14, 2018

If you are not constantly reviewing and updating your prices you could be missing out. Technology now allows businesses to change prices frequently, minute-by-minute if required. Amazon and Expedia update their prices ...

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Topics: Pricing

Is This The Golden Age of Pricing?

By Moira McCormick / March 8, 2018

Pricing doesn't always need to be logical but it does need to work because it has a huge impact on a business's bottom line. Raising or lowering prices can be the quickest way to either sell more products or to earn more ...

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Topics: Pricing

It's Time to Rethink Your Pricing Strategy

By Moira McCormick / February 28, 2018

Change can be difficult; sometimes it's much easier to carry on as we are and not try to rock the boat. However, when it comes to pricing it's not a good idea to stick with the same old, same old (or, indeed, to bury your ...

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Topics: Pricing Strategy

Grab Your Passport - Here are the Latest Travel Industry Pricing Trends

By Moira McCormick / February 22, 2018

A revolution has happened recently in the travel world and it started when A.I (artificial intelligence) slowly began to infiltrate the industry – and things are continuing to change at a heady pace....

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Topics: Pricing, Travel

Father & Son Duo Raises £500K Seed Investment for Pricing Software Company

By Emmanuel Aremu / February 20, 2018

We are delighted to announce that 2018 is about to get a whole lot busier! We have just closed a £500,000 seed round, led by Mercia Fund Managers, alongside Nick Kingsbury, a software entrepreneur and investor....

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Topics: Tech, Company News, Investment

Can You Make Your Company More Attractive with Pricing?

By Moira McCormick / February 14, 2018

It's extremely rare for a company to be able to please all of their customers all of the time, however good they think they and their products are - and when it comes to pricing there are times when you are inevitably going ...

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Topics: More Attractive With Pricing

Pricing Shouldn't Hurt You, Here's How To Ease The Pain

By Moira McCormick / February 7, 2018

Our shopping culture has certainly changed in the last decade and practically everyone in retail seems to be slashing their prices constantly. Discounts are all around us, and, as consumers, we’ve started to be conditioned ...

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Topics: Pricing

What Pricing Books Should I Be Reading?

By Moira McCormick / January 31, 2018

For the pricing professional, an excellent New Year resolution would be to read more about the topic to see what more you can learn from fellow professionals and business leaders. ...

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Topics: Pricing Books

I Spy: How to Automate Ecommerce Competitor Price Tracking

Please Stop Confusing Customers With Your Pricing

All About The ABCs: Always Be Changing Your Pricing

Is This The Golden Age of Pricing?

It's Time to Rethink Your Pricing Strategy

Grab Your Passport - Here are the Latest Travel Industry Pricing Trends

Father & Son Duo Raises £500K Seed Investment for Pricing Software Company

Can You Make Your Company More Attractive with Pricing?

Pricing Shouldn't Hurt You, Here's How To Ease The Pain

What Pricing Books Should I Be Reading?

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