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In this article, we will dig into how BlackCurve tracks the prices of your competitors in order to support your competitor pricing strategy. It is presented through the lens of helping eCommerce companies.

In this article, we define competitor pricing and introduce the pros and cons of using competitor pricing to make price decisions in your eCommerce business.

We recognise that businesses are both at different stages of market size, as well as at different stages for how much pricing is being used inside the business to support growth. Therefore, we have created three core editions, or “flavours” as I typically say on demo calls with prospects: ‘Tracker’, ‘Challenger’, ‘Commander’, to support whatever stage of pricing your eCommerce business is at. This post aims to take you through these editions to help with your selection, as well as introduce our new ‘Enterprise’ offering.

The latest episode of The eCommerce Matters Podcast is here, entitled "Headless Pricing".

We’re discussing how you can interact with BlackCurve’s powerful rules engine, and get all of its benefits, without even logging into the front end. The flexibility this gives, especially for data-rich organisations is epic.

Example use cases of headless pricing include adding custom data sources to your pricing rules, being able to interact with our competitor insights in your preferred data visualisation tool, all the way through to completing pricing decisions in real-time, and so much more.

Get your headphones to the ready 👇. The possibilities are endless!

Getting started with BlackCurve’s Competitor Pricing and Marketing Insights product, called ‘Tracker’, is really quick and easy. In this post, we will take you through the simple steps needed to start your trial. 

Firstly, head over to https://blackcurve.io/mdb/activate/, which can also be accessed by clicking the button in the top right-hand corner of our website, which currently looks like this 👇.

Gartner - The technological research and consulting firm states that:

"By 2023, more than a third of organisations will be using Decision Intelligence to help make decisions".

If you've not heard of the term, don't worry, there is still plenty of time to be counted as one of the third of organisations, and this podcast is a good place to start!

In this episode, we provide an overview of what actually is Decision Intelligence; and provide real examples of how e-commerce businesses are using Decision Intelligence Tools to help their businesses make faster and more accurate decisions.

In this article, we explore what is Decision Intelligence, the typical applications of Decision Intelligence, and examples of the benefits seen by businesses from adopting the technology.

The latest episode of The eCommerce Matters Podcast is here, entitled "What are the best pricing rules for SMBs".

It's not "Pick of the Pops", but "Pick of the Pricing"! 

We're lucky enough to see pricing rules applied across many different sectors. In this episode we pick our top five, and also share with you, the pricing rules that don't live up to all the hype! 

We cover competitor pricing, rounding rules (psychological pricing), marketing rules, pricing safeguards, and more.

Ever get frustrated that a competitor has changed their prices just after you changed yours? Do they always seem to be able to react instantaneously to any change you make? If so it’s likely that they’re using some form of price automation. If you’re changing prices manually, price automation can be incredibly irritating to go up against. It can feel like anything you do is immediately countered by your competitors.

The latest episode of The eCommerce Matters Podcast is here, entitled "Pricing 101".

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!