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Retailers spend too much time on tracking competitors’ price changes across all channels.

With “Tracker”, our new Google Shopping Competitor scraping technology, and brand new dashboard you can eliminate the complicated, time-consuming process of tracking your competitors’ products as well as price changes.

In this episode, Philip and Rob are doing something new, a “Pricing Teardown”! The team examines the pricing strategies of the UK appliance companies, giving you a peek behind the curtain.

Amazon’s 2020 has been strong with accelerated growth during lockdown.  When online spending rose, 1 in 3 online sales in the UK was attributed to them.  Now,  with the expansion of their services to include grocery delivery, their growth has continued.

In this episode, Philip and Rob question whether retailers need to take part in holiday sales events, how retailers can craft their narrative during the holiday season plus share how to approach promotions and pricing decisions during this period. Plus the topics are being covered in our latest webinar with Cloud.IQ - register now to save your seat!

The good news is that Black Friday 2020 has definitely not been cancelled but so much in the retail sector has been impacted by Coronavirus and the uncertain economic situation that only time will tell whether this year's Black Friday will still be as relevant and provide canny shoppers with the deals and savings they have come to expect at this time of year.

In this episode, Philip and Rob take a look at how eCommerce companies inadvertently fix their prices. Plus the team examines the causes of price fixing and how you can avoid them.

In this episode, Rob and Philip discuss John Lewis’s recent price promise shift, why your product mix is critical, plus explain the relationship between trust-building with consumers and low prices.

In this episode, you will find out the theory and practical ways to see if your pricing decisions are working. Plus Rob and Philip detail the pockets of profits and why you should pay attention to your long tail.

For this episode, we are diving into our archives to share how you can use competitor pricing to be the best BigCommerce store. The episode covers BigCommerce store success stories, how leading BigCommerce stores are using competitor pricing and plus a Q&A competitor pricing session.

In this episode, we take a look at why pricing is forgotten when it comes to PPC, how clear communication between marketing and pricing teams is critical to success and share how you can use pricing to improve your campaign conversions.