Rob Horton

Rob Horton
Data Scientist at BlackCurve

Recent Posts

How to Do Competitor Analysis in a Competitive Market

Posted by Rob Horton on March 16, 2020

Wondering how to do a competitor analysis in a competitive market? 

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Topics: Competition, Competitor Price Tracking

The Perils of Competitor Price Tracking

Posted by Rob Horton on July 18, 2018


At BlackCurve, we define competitor tracking as any strategy that involves monitoring competitor data and adjusting your own prices accordingly. This is often as simple as finding the lowest competing product and undercutting the price .

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Topics: Competitor Price Tracking

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