The Brutal Truth About Cost-Plus Pricing

By Moira McCormick / August 30, 2016
Cost-plus pricing is a common approach to pricing used by many B2B businesses. It's simple really - in order to reach your cost-plus price you figure out all the costs of production or manufacture, set a desired margin for ...
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Topics: Pricing Strategy, Cost Plus

Forget Cost-Plus Pricing - Sell Value Instead

By Moira McCormick / August 2, 2016
Typically - if you are offering a product that provides more value than the competing alternative, customers will choose your offering. If your offer provides less value than its competing alternative, customers look ...
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Topics: Margin Growth, B2B, B2C, Value, Willingness to Pay, Cost Plus

What Are the Most Popular Pricing Strategies by Industry Sector?

By Moira McCormick / April 28, 2016
  Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can ...
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Topics: Pricing Strategy, Pricing, B2B, Retail, Dynamic Pricing, Manufacturing, B2C, Cost Plus

When should a change in cost price affect your selling price?

By Moira McCormick / April 26, 2016
Costs (direct or indirect) are the expenses that a business incurs in bringing a product or service to market. The selling price is the amount a customer pays for that product or service. The difference between the price ...
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Topics: Price Management, Pricing Strategy, Pricing, Cost Plus

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