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On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).

• No retail pricing question was off-topic.
• No retail pricing question was a silly question.
• Attendees were encouraged to ask those questions they may have been too afraid to ask before!
• We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!

Just how do consumers choose one retailer over another if the prices for the same goods are similar - or even exactly the same? Being the cheapest doesn't always win the sale and chances are that those consumers will be swayed to choose the retailer that offers the best product information, customer service/support, ease and timeliness of ordering, delivery and returns etc.

As a retailer it stands to reason that you'll need to offer excellent service to your existing customers to keep them loyal - and to ensure you win new customers along the way.  However, there are also some competitive pricing strategies you should try as well to win the day, so read on...