Competitive Pricing Strategies for Retailers

Posted by Moira McCormick on August 17, 2017

Just how do consumers choose one retailer over another if the prices for the same goods are similar - or even exactly the same? Being the cheapest doesn't always win the sale and chances are that those consumers will be swayed to choose the retailer that offers the best product information, customer service/support, ease and timeliness of ordering, delivery and returns etc.

As a retailer it stands to reason that you'll need to offer excellent service to your existing customers to keep them loyal - and to ensure you win new customers along the way.  However, there are also some competitive pricing strategies you should try as well to win the day, so read on...

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