Major Things to Consider When Changing Your Pricing Strategy

By Moira McCormick / August 1, 2016
What to Consider? Need to change your pricing strategy? That's a pretty big deal and a decision not to be taken lightly. The best way to avoid having a heart attack whilst you ponder this knotty issue is to break down (not ...
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Topics: Margin Growth, Pricing Strategy, Willingness to Pay, Pyschological Pricing

Sock it to them with Psychological Pricing!

By Moira McCormick / July 21, 2016
Psychological pricing is a universal technique that you can apply to virtually any other broad pricing strategy. The general idea behind the concept of psychological pricing is to play on the mental tendencies of consumers, ...
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Topics: Pricing Strategy, Pyschological Pricing

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