Retail Companies Beware: Black Friday is a Myth

Posted by Philip Huthwaite on October 17, 2019

Black Friday 2019 UK - Retailers Beware

Black Friday 2019 in the UK - Is it a scam?

Black Friday is known as the day when retailers hope to make enough sales to put them in the black for the year.

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Topics: Sales, UK Retailers, Black Friday

10 Fastest Ways to Increase eCommerce Sales

Posted by Moira McCormick on January 8, 2019


If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.

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Topics: Sales, Ecommerce, ecommerce sales

Should You Bet Your Sales Growth on Pricing Software?

Posted by Moira McCormick on October 30, 2018

Warren Buffet was not wrong when he stated "The single most important decision in evaluating a business is pricing power."

Effectively controlling your pricing does give you a definite advantage in the marketplace.  However, if you are still using spreadsheets to manage your prices, a method which is outmoded, and possibly even foolhardy, the future growth and prosperity of your business could be in jeopardy.

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Topics: Sales, Personalised Pricing

4 Pricing Ideas to Kickstart Your Sales

Posted by Moira McCormick on October 24, 2017

Sales are fundamental to a company's success. Unfortunately, many companies do not consider the possibility of using pricing to accelerate their sales and win more customers.

Below are a few pricing ideas you can use to drive sales at your company.

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Topics: Sales

Pricing Drives Sales

Posted by Moira McCormick on June 7, 2017

The one thing that is going to stop your customer's in their tracks is price, whether that price is ridiculously low or flying high amongst the clouds.  Or, on the other hand, it could be that your prices seem fair to them, offering value and benefits not seen elsewhere, i.e. your prices are just right.

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Topics: Pricing, Sales

10 Steps to Selling Value

Posted by Philip Huthwaite on May 24, 2016

Selling on value, not price, involves a fine balance of confidence, personal rapport, and doing your homework. It's undoubtedly become more difficult as technology gives consumers greater access to price information and insights into what your competitors are up to – but stick with selling value and your prospects in the long term should be brighter.

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Topics: Pricing Strategy, Sales, Value

The 3 types of buyers - and how to deal with them

Posted by Moira McCormick on May 16, 2016


It's pretty obvious that the great British public spend their money in different ways - some people will throw their money around without a care and others save their money like Scrooge. The majority of us come somewhere in the middle. There may well be dozens of different types of buyers depending on how you look at things, but most people whittle them down to just 3.

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Topics: Sales, Persona, Customers

22 Pricing Questions that will uncover any prospect's budget

Posted by Moira McCormick on December 4, 2015


You'd like to ask your customer straight out - how much money have you got to spend? It's not perhaps the most tactful or advisable question and the answer is one that the customer would be pretty foolish to reveal. They know that you'd tailor your product or service around that declared budget, even if you knew that the real cost would be considerably lower. Good for you perhaps but a nightmare scenario for the client, harbouring resentment and a bad reputation for your business. You'd definitely not be offering value for money and will soon be found out.

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Topics: Budget, Pricing, Sales

30 Common Sales Objections and How to Handle Them

Posted by Moira McCormick on November 6, 2015

You're a good salesperson and you naturally spend a lot of time thinking about why prospects would decide to buy your product as opposed to your competitor's. What you really need to do is put yourself in your buyer's shoes and run through all the reasons why they might say "no" to buying your product and what you should reply. If you are an "old hand" in sales then you will have fended off many of these objections in your time. If you're new to sales, these should help with the learning curve.

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Topics: Sales

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