Today, we are launching People of Pricing, a new project which takes an in-depth look at the people within the pricing sector.

More and more companies are building pricing teams. These pricing teams effectively act as internal pricing consultants and are the "go-to" guys on how to apply pricing concepts - they understand both the pricing systems used within the company and the corporation’s objectives and how pricing contributes to achieving the required goals.

Pricing Optimisation is a central part of your business – if it isn't then it should be! Everything from your marketing and sales to your product and operations should be used to either drive potential customers to make an order or support the loyalty of that customer once they’ve made a purchase.