14 Pricing Strategies to Help Grow Your Retail Company

By Moira McCormick / November 24, 2016
Even if a lot of our high streets are suffering from the competition offered from ecommerce sites, shoppers are still willing to visit a "real-live" shop and be tempted to purchase if the prices to them seem reasonable and ...
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Topics: Retail, Pricing Strategies

What Are the Most Popular Pricing Strategies by Industry Sector?

By Moira McCormick / April 28, 2016
Pricing is one of the four elements of the marketing mix, along with product, place and promotion. An effective pricing strategy is vital for companies who wish to achieve success by finding the price point where they can ...
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Topics: Pricing Strategy, Pricing, B2B, Retail, Dynamic Pricing, Manufacturing, B2C, Cost Plus

Why is a Pricing Strategy the Key to Selling Success in Online Retail

By Moira McCormick / February 26, 2016
Introduction Online retailing continues to expand nationally and globally – as customers abandon historic high streets and shop from home or on the go. Two examples of online retailers challenging traditional purchasing ...
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Topics: Pricing Strategy, Retail

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