What is Geographic Pricing & Why Use it?

Posted by Moira McCormick on July 20, 2023

When pricing, a seller must always consider the costs of shipping goods to the buyer. These costs grow in importance, as the freight becomes a larger part of total variable costs - quantity, weight and distance from seller will generally increase shipping costs considerably. Pricing policies can be established whereby the buyer pays all the freight expense, the seller bears the entire cost, or the seller and the buyer share this expense.

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Topics: Pricing, Geography, International

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