I Spy: How to Automate Ecommerce Competitor Price Tracking

By Moira McCormick / April 4, 2018
The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely ...
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Topics: Ecommerce, Price Tracking

How Price Testing Helps Ecommerce Companies to Make Smarter Decisions

By Moira McCormick / October 5, 2017
  It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them.  So, how do you find out what your customers will think ...
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Topics: Ecommerce, Price Testing

Ecommerce: How to Price Your Products

By Moira McCormick / September 5, 2017
No surprises here! Your end  goal is to make money with your ecommerce store!  Well, that's all fine and dandy but it's not always easy to decide how to price your ecommerce products in a way that will maximise your profits ...
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Topics: Ecommerce

Pricing Experiments for Ecommerce Companies

By Moira McCormick / August 31, 2017
The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up?  ...
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Topics: Pricing, Ecommerce, Ecommerce Company

Ecommerce Trends to Watch Out For

By Chandan Dhiman / August 29, 2017
In 2015, ecommerce in the United Kingdom was worth a whopping £133 billion, with economists predicting an increase of 11%. The rate of growth surpassed this prediction, as 2016 saw an increase in ecommerce of 16% across the ...
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Topics: Ecommerce

Ecommerce: How to Effectively Price your Products

By Moira McCormick / August 15, 2017
The ecommerce world can be tough so getting your pricing strategy right will be one of your most important tasks. Get it right and potential customers will be all too happy to open their wallets and buy. Get it wrong and it ...
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Topics: Ecommerce

Value Based Pricing for Ecommerce Companies

By Moira McCormick / July 20, 2017
There are several ways to arrive at pricing for your online business, but many pricing strategies leave money on the table and can even damage your customer’s view of your brand; this is the case whether your prices are too ...
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Topics: Value-based Pricing, Ecommerce

Amazon Acquires Whole Foods: How it will Impact UK Retailers

By Moira McCormick / July 6, 2017
Amazon has made a swoop on the grocery market and is set to buy Whole Foods for $13.7bn (£10.7bn). The US-based organic foods specialist currently has nine UK stores, of which 7 are in London and the other two are located in ...
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Topics: Ecommerce, Online Retail, UK Retailers

Top 5 Pricing Strategies for Ecommerce Sites

By Moira McCormick / January 24, 2017
To be a successful Ecommerce retailer you need to pay close attention to your pricing strategy/pricing strategies. ...
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Topics: Pricing, Pricing Strategies, Ecommerce

Use These Pricing Strategies to Grow Your Ecommerce Site

By Moira McCormick / November 21, 2016
Feeling downhearted that you can't compete with the "major players" in the Ecommerce world? OK, so you're not going to take on Amazon anytime soon but there are other canny ways to compete - and it all starts with thinking ...
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Topics: Pricing Strategies, Ecommerce

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