The Internet gives consumers unprecedented power to quickly and easily compare prices and find the best promotions for the products they require. Online pricing transparency, therefore creates the need for brands to closely monitor prices across their categories and against their competitors.
Are you in Ecommerce but still tracking your prices manually? Oh dear!
Most (60%) of your customers will purchase a product purely in terms of the best price so in order for you to keep one step ahead (at the very least) of the competition you will need to monitor your prices on a daily basis to see how they compare with your rivals - and this task could potentially take up your whole work day.