Price Wars - Don't Strike Back

Posted by Moira McCormick on September 28, 2016

Your competitors may all be falling over one another to get a piece of the market - and discounting heavily to make sure they win their share of that market. However, you are really not compelled to join in; better in this instance to stay neutral in the conflict and let the others fight it out.

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Topics: Price War, Value-based Pricing, Buyers

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