The Future of Travel Pricing

Posted by Moira McCormick on August 14, 2018

Airlines want to be seen to be offering their customers the best value, whilst at the same time doing their utmost to ensure they maximise revenue.

Known as airline revenue management, airlines are refining the art of being able to adjust fares dynamically in real time while using increasingly sharpened software that considers the performances of its routes and services around the world.

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Topics: Strategic Pricing, Travel, Airline

The Beginners' Guide to Implementing Strategic Pricing

Posted by Moira McCormick on August 24, 2017

Strategic pricing sets a product's price based on the product's value in the eyes of your customers (or potential customers) rather than on the more usual cost of production plus a markup.

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Topics: Strategic Pricing, Pricing Strategies, Pricing Strategy

What is Strategic Pricing - and Why Is It Important?

Posted by Moira McCormick on March 29, 2016

Pricing is the single greatest lever you have to improve profitability, and your profits will increase further when you price strategically. Strategic pricing is about proactively creating the conditions under which better and more-profitable pricing outcomes are the natural result. So, what exactly is Strategic Pricing?

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Topics: Strategic Pricing

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