People of Pricing, Nigel Bourke

Posted by Lara McLeod on July 25, 2018

Nigel Bourke, Director of Strategic Pricing at Hogg Robinson Travel, began his pricing career in the military within the MoD. Nigel's fast paced pricing mind is coupled with his pursuits beyond the office, with him being a lover of motorcycle riding and a loyal visitor to the Holte End to support his cherished Aston Villa.

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Topics: Pricing Journey, PeopleofPricing

Every Pricing Journey Starts with One Step

Posted by Moira McCormick on June 15, 2017

A journey of a thousand miles starts with just one step.  We say that your first "baby" step on your pricing journey should be to decide on your pricing objectives.  Pricing objectives give direction to the whole pricing process. 

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Topics: Pricing Journey

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