E035 eCommerce Matters - What are the best pricing rules for SMBs?

Posted by Philip Huthwaite on September 21, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "What are the best pricing rules for SMBs".

It's not "Pick of the Pops", but "Pick of the Pricing"! 

We're lucky enough to see pricing rules applied across many different sectors. In this episode we pick our top five, and also share with you, the pricing rules that don't live up to all the hype! 

We cover competitor pricing, rounding rules (psychological pricing), marketing rules, pricing safeguards, and more.

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Topics: Pyschological Pricing, Competitor Pricing, Price Elasticity, Ecommerce, Podcast, marketing

E034 eCommerce Matters - Pricing 101

Posted by Philip Huthwaite on August 24, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "Pricing 101".

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!

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Topics: Competitor Pricing, Ecommerce, Podcast, marketing

E033 eCommerce Matters - Winning the Digital Shelf

Posted by Philip Huthwaite on July 26, 2022

Episode 33 is here! The Digital Shelf is anywhere your products are visible and available to buy online. The Digital Shelf is how you get found, and how you make an impact. The Digital Shelf is one of the most crucial facets of eCommerce.

In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors.

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Topics: Ecommerce, Podcast, marketing, digital shelf

Lara McLeod's Marketing Internship Log: Week Nine

Posted by Lara McLeod on September 6, 2018

Today is my final day of my two months marketing internship at BlackCurve.

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Topics: Internship, marketing

Lara McLeod's Marketing Internship Log: Week Seven

Posted by Lara McLeod on August 23, 2018

Once again, this week has been a busy week at my internship at BlackCurve. After my supervisor being away, I spent some time showing and explaining the different things I had been working on while he was away.

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Topics: Internship, marketing

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