Pricing Changes: The good, the bad, the ugly

By Moira McCormick / March 9, 2016
Pricing matters - it's one of the classic “4 Ps” of marketing (product, price, place, promotion). It will be a key element of every B2C and B2B strategic plans. A case in point would be Bryant Homes Pricing Strategy. They ...
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Topics: Pricing Success, Price War

Common B2C Pricing Challenges and How to Solve Them

By Moira McCormick / February 22, 2016
In Part One we looked at B2B Pricing Challenges. In this following on article, we're exploring Business-to-Consumer Pricing Challenges (B2C). Charging the correct price for your product or service can be a tricky business – ...
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Topics: Price Manager, Pricing Success, Price Management, Pricing Strategy

Pricing Best Practices

By Moira McCormick / February 9, 2016
Everyone knows that they will have to pay for a product or service at some point, it's just a question of how much. Recently, however, it has become noticable that customers are proving to be tougher negotiators, both B2C ...
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Topics: Pricing Training, Pricing Success, Pricing Strategy, Pricing

Common B2B Pricing Challenges and How to Solve Them

By Moira McCormick / February 3, 2016
Introduction Gaining a competitive advantage is key in the ever-changing business world of today. ‘How do we get more business?’ is the continuous question....
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Topics: Pricing Success, Pricing Manager, Pricing Challenge

How to Prevent Buyers from Getting Hung up On Price

By Moira McCormick / January 26, 2016
About one-third of consumers are purely hung up on price, while the other two-thirds are open to at least hearing another argument, says Tom Reilly, an author and value-based shopping expert. "Value is always long term," ...
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Topics: Pricing Success, Pricing Manager

5 Ways Price Management is Changing

By Moira McCormick / January 8, 2016
  Finding the right price management strategy is an important element in running a successful business. Naturally, as markets change, so do the strategies required for price management....
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Topics: Pricing Success, Pricing Software, Price Management

15 Margin Improvement Tasks to Kick Start 2016

By Moira McCormick / January 4, 2016
We hope your Christmas was a good one, but now it's back to work for the New Year with (here's hoping) renewed intentions and impetus to improve those margins. Unfortunately there are no quick fixes, "no work, no pain" will ...
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Topics: Margin Growth, Pricing Success, Pricing Software, Price Optimisation

A Round-up of the most popular posts from 2015

By Philip Huthwaite / December 23, 2015
2015 saw us move from being a casual poster, to a business who posts dedicated pricing content up to three times a week. Moira McCormick has done much of the hard work on this front over the last 12 months, and we thank all ...
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Topics: Pricing Success, Blog

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