10 Quotes why Pricing Matters

Posted by Ksenia Shuvakina on July 6, 2015
Ksenia Shuvakina

In an earlier post we looked at four reasons to test your pricing TODAY! Still not convinced? Take a look at these ten quotes: 

  1. “The single most important decision in evaluating a business is pricing power... If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”– Warren Buffett, American business magnate ["Top 40 Buffet-isms: Inspiration to become a better investor", 2013, Forbes].
  2. “Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”– Seth Godin, best selling author and marketing guru [All Marketers Are Liars, 2005].
  3. “You know you’re priced right when your customers complain—but buy anyway.” – John Harrison [Pricing News Daily, 2014].
  4. “You can determine the strength of a business over time by the amount of agony they go through in raising prices.”– Warren Buffett. ["Top 40 Buffet-isms: Inspiration to become a better investor", 2013, Forbes].
  5. “Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.”– Ron Johnson, the former chief executive officer of J. C. Penney [New York Time, 2013].
  6. “Product pricing is aligned to the way customers want to acquire their solutions and are delivered via different delivery models including appliances, the cloud, or as on-premise software solutions.”– N.Robert Hammer,  Chairman, President, and CEO of CommVault Systems since 1998 [Harvard Business Review, 2012].
  7. "Price is what you pay. Value is what you get.”– Warren Buffet. ["Top ten Warren Buffet Deal Making", Bloomberg, 2012].
  8. "Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. Value for cash."– Patrick Campbell [Two Reasons Why Pricing is the Most Important Aspect of Your Business. 2012, Price Intelligently].
  9. “With the price of life these days, you've got to get everything for free you can.”– Carl Rogers [Pricing News Daily, 2013].
  10. “What I 'charge' today has nothing to do with yesterday or tomorrow. It has to do with 'now'!”– David Wayne Wilson [Pricing News Daily, 2014].

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