10 Quotes why Pricing Matters

By Ksenia Shuvakina on July 6, 2015

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In an earlier post we looked at four reasons to test your pricing TODAY! Still not convinced? Take a look at these ten quotes: 

  1. “The single most important decision in evaluating a business is pricing power... If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”– Warren Buffett, American business magnate ["Top 40 Buffet-isms: Inspiration to become a better investor", 2013, Forbes].
  2. “Perhaps the reason price is all your customers care about is because you haven’t given them anything else to care about.”– Seth Godin, best selling author and marketing guru [All Marketers Are Liars, 2005].
  3. “You know you’re priced right when your customers complain—but buy anyway.” – John Harrison [Pricing News Daily, 2014].
  4. “You can determine the strength of a business over time by the amount of agony they go through in raising prices.”– Warren Buffett. ["Top 40 Buffet-isms: Inspiration to become a better investor", 2013, Forbes].
  5. “Pricing is actually a pretty simple and straight forward thing. Customers will not pay literally a penny more than the true value of the product.”– Ron Johnson, the former chief executive officer of J. C. Penney [New York Time, 2013].
  6. “Product pricing is aligned to the way customers want to acquire their solutions and are delivered via different delivery models including appliances, the cloud, or as on-premise software solutions.”– N.Robert Hammer,  Chairman, President, and CEO of CommVault Systems since 1998 [Harvard Business Review, 2012].
  7. "Price is what you pay. Value is what you get.”– Warren Buffet. ["Top ten Warren Buffet Deal Making", Bloomberg, 2012].
  8. "Pricing is the exchange rate you put on all the tangible and intangible aspects of your business. Value for cash."– Patrick Campbell [Two Reasons Why Pricing is the Most Important Aspect of Your Business. 2012, Price Intelligently].
  9. “With the price of life these days, you've got to get everything for free you can.”– Carl Rogers [Pricing News Daily, 2013].
  10. “What I 'charge' today has nothing to do with yesterday or tomorrow. It has to do with 'now'!”– David Wayne Wilson [Pricing News Daily, 2014].

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