According to eMarketer.com, global eCommerce retail sales are expected to top $27 trillion in 2020 and the biggest eCommerce retailer by a mile is Amazon. Bryan Eisenberg recently published the book “Be Like Amazon: even a Lemonade Stand Can do It (co-authored by Jeffrey Eisenberg and Roy H. Williams). Perhaps you could experiment with some of Amazon’s most successful strategies?
Topics: Pricing Experiments, Ecommerce Pricing
I'm guessing you want your business to be more profitable so perhaps you should look hard at how you price your products or services – and how those prices are perceived by your customers.
Topics: Pricing Experiments