Why Pricing Objectives are Fundamental to Business Success

Posted by Moira McCormick on August 3, 2017

What are Pricing Objectives?

Pricing objectives are the goals that guide your business in setting the cost of a product or service to your existing or potential consumers.

A pricing objective underpins the pricing process for a product and it should reflect your company's marketing, financial, strategic and product goals, as well as consumer price expectations and the levels of your available stock and production resources.

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