Price discrimination
is a pricing strategy that charges customers different prices for identical goods or services according to certain criteria. In pure price discrimination, the seller/provider will charge each customer the
maximum price they are willing to pay
. In more common forms of price discrimination, the seller places customers in groups based on certain
attributes
and charges each group a different price.
We know the expression that men are from Mars, women from Venus – well it seems that where women and shopping are concerned, the prices are more expensive whatever planet they are shopping on!!