Why Do Companies Price Discriminate?

By Moira McCormick / July 4, 2016
Introduction Price discrimination is a pricing strategy that charges customers different prices for identical goods or services according to certain criteria. In pure price discrimination, the seller/provider will charge ...
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Topics: Price Optimisation, Gender, Pricing Elasticity

Why Women Pay More than Men For Products

By Moira McCormick / March 9, 2016
We know the expression that men are from Mars, women from Venus – well it seems that where women and shopping are concerned, the prices are more expensive whatever planet they are shopping on!!...
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Topics: Pricing, Gender

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