Price discrimination is a pricing strategy that charges customers different prices for identical goods or services according to certain criteria. In pure price discrimination, the seller/provider will charge each customer the maximum price they are willing to pay . In more common forms of price discrimination, the seller places customers in groups based on certain attributes and charges each group a different price.
Topics: Price Optimisation, Gender, Pricing Elasticity
We know the expression that men are from Mars, women from Venus – well it seems that where women and shopping are concerned, the prices are more expensive whatever planet they are shopping on!!