Why Do Companies Price Discriminate?

Posted by Moira McCormick on July 4, 2016

Introduction

Price discrimination is a pricing strategy that charges customers different prices for identical goods or services according to certain criteria. In pure price discrimination, the seller/provider will charge each customer the maximum price they are willing to pay. In more common forms of price discrimination, the seller places customers in groups based on certain attributes and charges each group a different price.

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Topics: Price Optimisation, Gender, Pricing Elasticity

Why Women Pay More than Men For Products

Posted by Moira McCormick on March 9, 2016

We know the expression that men are from Mars, women from Venus – well it seems that where women and shopping are concerned, the prices are more expensive whatever planet they are shopping on!!

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Topics: Pricing, Gender

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