Philip Huthwaite

Philip Huthwaite
Founder & CEO of BlackCurve
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Recent Posts

Why I Started BlackCurve

Posted by Philip Huthwaite on May 18, 2020
burn-BlackCurve Founding Story


Ever wanted to know the back story to BlackCurve, and why it was founded?

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Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing

How to Get the Most Out of Pricing Software

Posted by Philip Huthwaite on February 4, 2020


Find out how to get the most out of Pricing Software

So, your business has made the decision to implement a pricing tool such as BlackCurve. Fantastic! You’re well on your way to get an average 1% - 3%+ gross margin improvement.

This is because pricing tools help maintain pricing accuracy, make the pricing process more efficient and effective, as well as help you identify better price points for your goods and services that drive overall business growth.

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Topics: Pricing Software, Pricing Strategy, Pricing Solution, Pricing System

Retail Companies Beware: Black Friday is a Myth

Posted by Philip Huthwaite on October 17, 2019

Black Friday 2019 UK - Retailers Beware

Black Friday 2019 in the UK - Is it a scam?

Black Friday is known as the day when retailers hope to make enough sales to put them in the black for the year.

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Topics: Sales, UK Retailers, Black Friday

Why You Should Stop Stressing About Your Competitors' Prices

Posted by Philip Huthwaite on August 15, 2019

Why should you stop stressing about competitor prices? In this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than good to your business; and the key to fully optimising the prices of your products online or in your physical stores, is to use competitor data, as one of many data sources to make pricing decisions.

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Topics: Pricing, Competition, Competitor Price Tracking, competitor-led retail pricing strategies

Happy 2nd Birthday BlackCurve!

Posted by Philip Huthwaite on May 24, 2018

I had to do a double take when I was reminded that we recently hit our second birthday.

It only felt like yesterday that myself and Charles bought the domain name and logged onto Companies House late on Easter Sunday in 2016.  This was after weeks of trying to come up with a sensible name that also had the .com domain available (they’re now few and far between!) .

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Topics: Company News

BlackCurve Release Notes - 'The Shard'

Posted by Philip Huthwaite on August 21, 2017

At BlackCurve, we aim to give you the best pricing software to help you grow your company. 'The Shard' release includes:

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Topics: Product Update

Hello from PriceCon

Posted by Philip Huthwaite on July 6, 2017

On 29th June 2017 I headed to Bonn, in Germany, for the inaugural PriceCon. The 1-day event was targeted at startups, business founders, and individuals interested in the field of pricing.

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Topics: PriceCon

BlackCurve New Release - Marble Arch

Posted by Philip Huthwaite on May 23, 2017

It's May 23rd and that means Release Day! The Marble Arch release includes:

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The Rise of Pricing-as-a-Service (PraaS)

Posted by Philip Huthwaite on April 25, 2017

The acronym *aaS and its translation, *as-a-Service, refers to consuming a product or service that you do not directly own.

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Topics: PraaS

BlackCurve New Release - Tower Bridge

Posted by Philip Huthwaite on April 19, 2017

It's 19th April 2017, and that means, after being supported with lots of chocolate eggs over the Easter period, we can finally share the following updates and enhancements with BlackCurve users:

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