Philip Huthwaite

Philip Huthwaite
Founder & CEO of BlackCurve
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Recent Posts

E036 eCommerce Matters - Decision Intelligence: Explained

Posted by Philip Huthwaite on October 3, 2022

Gartner - The technological research and consulting firm states that:

"By 2023, more than a third of organisations will be using Decision Intelligence to help make decisions".

If you've not heard of the term, don't worry, there is still plenty of time to be counted as one of the third of organisations, and this podcast is a good place to start!

In this episode, we provide an overview of what actually is Decision Intelligence; and provide real examples of how e-commerce businesses are using Decision Intelligence Tools to help their businesses make faster and more accurate decisions.

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Topics: Ecommerce, Podcast, Decision Intelligence

What is Decision Intelligence?

Posted by Philip Huthwaite on September 23, 2022

In this article, we explore what is Decision Intelligence, the typical applications of Decision Intelligence, and examples of the benefits seen by businesses from adopting the technology.

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Topics: AI, Pricing Decisions, Marketing Decisions, Decision Intelligence

E035 eCommerce Matters - What are the best pricing rules for SMBs?

Posted by Philip Huthwaite on September 21, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "What are the best pricing rules for SMBs".

It's not "Pick of the Pops", but "Pick of the Pricing"! 

We're lucky enough to see pricing rules applied across many different sectors. In this episode we pick our top five, and also share with you, the pricing rules that don't live up to all the hype! 

We cover competitor pricing, rounding rules (psychological pricing), marketing rules, pricing safeguards, and more.

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Topics: Pyschological Pricing, Competitor Pricing, Price Elasticity, Ecommerce, Podcast, marketing

E034 eCommerce Matters - Pricing 101

Posted by Philip Huthwaite on August 24, 2022

The latest episode of The eCommerce Matters Podcast is here, entitled "Pricing 101".

We go back to basics – and take you through a checklist of how to get the most of your pricing with BlackCurve.

Tease out every bit of optimisation!

We discuss what is price competitiveness, pricing outliers, the importance of communicating pricing insights across departments, price automation, the connection between pricing data and digital marketing metrics, and much more!

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Topics: Competitor Pricing, Ecommerce, Podcast, marketing

7 Ways to Tell if you're Price Competitive

Posted by Philip Huthwaite on August 16, 2022

A competitive pricing strategy is setting your prices using your competitors’ price points as a benchmark. This pricing strategy is used extensively by eCommerce companies selling branded goods that are available to consumers from multiple online shopping stores.

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Topics: Competitor Pricing, Price Tracking, Competitor Price Tracking

How to use BlackCurve to help you win the Digital Shelf

Posted by Philip Huthwaite on August 3, 2022

In this post, we cover:

1. What is the Digital Shelf?
2. Why is the Digital Shelf important to eCommerce businesses?
3. A check-list of how to use BlackCurve to optimise your own Digital Shelf and win online market share.

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Topics: Competitor Pricing, Google Shopping, Google Ads, Search Relevancy

E033 eCommerce Matters - Winning the Digital Shelf

Posted by Philip Huthwaite on July 26, 2022

Episode 33 is here! The Digital Shelf is anywhere your products are visible and available to buy online. The Digital Shelf is how you get found, and how you make an impact. The Digital Shelf is one of the most crucial facets of eCommerce.

In this episode, we look at what is the digital shelf in more detail, why is it important, and how you can win a bigger share of the digital shelf against your competitors.

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Topics: Ecommerce, Podcast, marketing, digital shelf

BlackCurve Webinar - Decision Intelligence - 7th July 2022

Posted by Philip Huthwaite on July 11, 2022

On July 7th 2022, we hosted a Webinar entitled "Decision Intelligence: How to make better eCommerce decisions". The session was recorded and is available to watch on demand by completing the below form:

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Topics: Pricing Decisions, Marketing Decisions, Webinar, Decision Intelligence

E032 eCommerce Matters - HELP! I have thousands of products, where should I focus my price decision making?

Posted by Philip Huthwaite on June 16, 2022

Episode 32 is here! We're focusing on how to make the right pricing decisions, quickly, and at scale. Take a listen:

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Topics: Podcast, UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy

Live Retail Pricing Q&A - BlackCurve Webinar

Posted by Philip Huthwaite on April 5, 2022

On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).

The rules we simple:
  • No retail pricing question was off-topic.
  • No retail pricing question was a silly question.
  • Attendees were encouraged to ask those questions they may have been too afraid to ask before!
  • We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!
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Topics: competitive pricing strategies for retailers, retail pricing

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