In this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than good to your business; and the key to fully optimising the prices of your products online or in your physical stores, is to use competitor data, as one of many data sources to make pricing decisions.
I had to do a double take when I was reminded that we recently hit our second birthday.
It only felt like yesterday that myself and Charles bought the domain name blackcurve.com and logged onto Companies House late on Easter Sunday in 2016. This was after weeks of trying to come up with a sensible name that also had the .com domain available (they’re now few and far between!)
Topics: Company News
At BlackCurve, we aim to give you the best pricing software to help you grow your company. 'The Shard' release includes:
Topics: Product Update
On 29th June 2017 I headed to Bonn, in Germany, for the inaugural PriceCon. The 1-day event was targeted at startups, business founders, and individuals interested in the field of pricing.
The acronym *aaS and its translation, *as-a-Service, refers to consuming a product or service that you do not directly own.
It's 19th April 2017, and that means, after being supported with lots of chocolate eggs over the Easter period, we can finally share the following updates and enhancements with BlackCurve users:
There are many reasons to hire a pricing consultant or specialist price consultancy to support you on your pricing journey. These reasons may include assessing the suitability of your current pricing strategy through a pricing audit, identifying specific pricing changes for margin improvements, modelling the business impact of an alternative pricing approach, and much more.