Philip Huthwaite

Philip Huthwaite
Founder & CEO of BlackCurve
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Recent Posts

Live Retail Pricing Q&A - BlackCurve Webinar

Posted by Philip Huthwaite on April 5, 2022

On the last day of March, this year, I hosted a Live Retail Pricing Q&A, joined by Rob Horton (BlackCurve Product Director).

The rules we simple:
  • No retail pricing question was off-topic.
  • No retail pricing question was a silly question.
  • Attendees were encouraged to ask those questions they may have been too afraid to ask before!
  • We couldn't tell you whether you should buy that house, marry that partner or the meaning of life, but we could answer your retail pricing questions!
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Topics: competitive pricing strategies for retailers, retail pricing

E031 eCommerce Matters - UNLOCK: Improve CPA with Pricing

Posted by Philip Huthwaite on February 10, 2022

 

We’re back! Much like the band One Direction, we went on a little hiatus! Although rather than releasing solo albums and sunning ourselves, we have been working at making our technology effortless to adopt.

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Topics: UK Retailers, Ecommerce Company, competitor-led retail pricing strategies, Marketing Strategy

E025 Ecommerce Matters - 2020: A Year in Review

Posted by Philip Huthwaite on December 21, 2020

 

In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E024 Ecommerce Matters - Pricing Teardown: Sporting Goods

Posted by Philip Huthwaite on December 15, 2020

In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out!

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast, Teardown

E023 Ecommerce Matters - Can AI be used in pricing?

Posted by Philip Huthwaite on November 24, 2020

 

In this week’s episode, Philip and Rob look to define what actually is Artificial Intelligence (do you agree with their definition?), and how it can be best used to support pricing decisions. Spoiler alert - you don't have to jump straight into the deep end, with an all-singing, all-dancing, self-learning algorithm to get value from AI. Even basic applications can be very effective. Listen, to find out more!

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Topics: Ecommerce, Podcast, Artificial Intelligence, AI in Pricing, AI

E022 Ecommerce Matters - How to Cut Your Google Ad Spend by a Third or More

Posted by Philip Huthwaite on November 18, 2020

 

In this week’s episode, Philip and Rob detail the influence of pricing on Google Shopping ad spend and how to optimise your spend.

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Topics: Ecommerce, Podcast, Ad Spend, Google Shopping, Google Ads

Why I Started BlackCurve

Posted by Philip Huthwaite on May 18, 2020
HubSpot Video

 

Ever wanted to know the back story to BlackCurve, and why it was founded?

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Topics: Dynamic Pricing Software, Pricing Automation, Ecommerce Pricing

How to Get the Most Out of Pricing Software

Posted by Philip Huthwaite on February 4, 2020

 

Find out how to get the most out of Pricing Software

So, your business has made the decision to implement a pricing tool such as BlackCurve. Fantastic! You’re well on your way to get an average 1% - 3%+ gross margin improvement.

This is because pricing tools help maintain pricing accuracy, make the pricing process more efficient and effective, as well as help you identify better price points for your goods and services that drive overall business growth.

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Topics: Pricing Software, Pricing Strategy, Pricing Solution, Pricing System

Retail Companies Beware: Black Friday is a Myth

Posted by Philip Huthwaite on October 17, 2019

Black Friday 2019 UK - Retailers Beware

Black Friday 2019 in the UK - Is it a scam?

Black Friday is known as the day when retailers hope to make enough sales to put them in the black for the year.

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Topics: Sales, UK Retailers, Black Friday

Why You Should Stop Stressing About Your Competitors' Prices

Posted by Philip Huthwaite on August 15, 2019

Why should you stop stressing about competitor prices? In this post, we will share why only using competitor data to inform your pricing strategy is a red herring that will cause more harm than good to your business; and the key to fully optimising the prices of your products online or in your physical stores, is to use competitor data, as one of many data sources to make pricing decisions.

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Topics: Pricing, Competition, Competitor Price Tracking, competitor-led retail pricing strategies

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