If you’re having trouble coming up with new ideas to increase eCommerce sales, here are 10 ways to generate more sales.
Engage with customers on social media
This is one of the best ways to increase visitors to your store, convert them into paying customers and encourage them to purchase again.
According to Adweek, the average return on investment from Facebook Ads in eCommerce is 152%, the largest social media referrer for eCommerce orders. Not advertising on Facebook is a huge missed opportunity for online brands
Grow Your Brand
Having great products with great service will build your brand and the more people who know and trust your brand, the higher your sales will be. To improve brand-awareness you need to have all of your pages optimised for SEO with great content and really good images. You also need a strong presence on Facebook, and, depending on the product, Twitter, Instagram and Pinterest. And let's not forget you can grow yourself with pricing.
Build Effective Email Marketing
Email marketing is vital for online brands wishing to increase their sales. It’s useless having out of date leads and/or poor follow-up procedures. Quality leads can support repeat purchases and allow for abandoned basket emails to be dispatched. This reduces the amount of revenue lost due to a purchase not being completed and enables you to take advantage of further upselling opportunities.
Do a real-time segmentation of your shoppers as they click around your site, tracking the pages they visit, the products they click, and automatically send targeted offers based on their searches. It’s possible to do the same segmentation across multiple channels, including social ads and Google ads. By segmenting buyers in real-time, across channels, you can get personalised with your marketing to drive up conversion rates.
Form a connection with your customers
“When you understand your customer, you can create better ads, launch products they love, and almost ‘read their mind.’ Eric Carlson, Co-Founder, 10xFactory.
As a result, you should consider:
- Talk to them
- Listen to their concerns
- Survey them
- Improve your products
- Invest in strategic measurement and analysis work
- Create buyer personas
- Find and fix gaps in your user experience
- Become customer-centric
A top priority should be that your website is optimised for mobile devices.
“If your site isn’t mobile friendly, it will turn potential sales away”. Neil Patel, best-selling author, celebrated marketeer and entrepreneur
Research shows 40% of mobile users have bought something online from their mobiles or tablets and 63% of millennials shop this way. If you have a mobile application, customers can easily pay for items via Apple Pay.
Focus on customer retention
Loyal customers tend to:
- Know your products
- Generally, add more to their shopping baskets
- Have a higher conversion rate
- Generate more revenue
- Are more cost efficient
- Present up-selling and cross-selling opportunities
Customer loyalty programmes give customers an incentive to spend more and, if they accumulate the requisite number of points, for example, they become eligible for discounts or other promotions. This boosts customer lifetime value and overall engagement.
Offer free delivery
“People have a tendency to buy more when there is free shipping. It gives them that ‘Amazon Prime’ power of satisfaction feel”. Suzanne Moore, Narrator, All About Suzy
Basket abandonment has almost always to do with price or delivery costs - 79% of total baskets are abandoned at checkout. Shoppers now expect free delivery and are disappointed, even angry, if this is not available.
Free delivery is another way to gratify your customers. You can either offer it on your entire range of products or implement a free postage threshold. Even better if you are able to offer it to international customers as well.
Videos resonate with people so showing customers how your product(s) work through video demonstrations is a more effective way to convey your message than by words alone. It’s also an ideal strategy for eCommerce sites selling new products that may be unique or particularly creative.
Over half of marketing experts across the globe say that video has the top ROI compared to other marketing tactics. Websites that have videos can get the average user to spend 88% more time on their pages.
Display security icons
“Nobody will want to shop on your eCommerce site if it appears sketchy or otherwise untrustworthy.” Neil Patel
Cyber security is a major concern and priority for consumers these days. According to “The Independent”, more than £2bn was taken illegally from about one in 10 British adults last year. Online payments were the most vulnerable as more than a quarter of frauds took place online.
One of the first things you must do therefore is to make sure your website is secure. To prove that you take this matter seriously and recognise the concerns of your customers, display the security badges that your website is using to allay their fears – and make sure you’re not misleading your customers in any way.