Forget Cost-Plus Pricing - Sell Value Instead

By Moira McCormick / August 2, 2016
Typically - if you are offering a product that provides more value than the competing alternative, customers will choose your offering. If your offer provides less value than its competing alternative, customers look ...
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Topics: Margin Growth, B2B, B2C, Value, Willingness to Pay, Cost Plus

Major Things to Consider When Changing Your Pricing Strategy

By Moira McCormick / August 1, 2016
What to Consider? Need to change your pricing strategy? That's a pretty big deal and a decision not to be taken lightly. The best way to avoid having a heart attack whilst you ponder this knotty issue is to break down (not ...
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Topics: Margin Growth, Pricing Strategy, Willingness to Pay, Pyschological Pricing

Use Price Segmentation for Profit Growth

By Moira McCormick / July 18, 2016
It's a fact that no two customers have the same Willingness to Pay, but you naturally want to capture as much of each of your customer's Willingness to Pay as possible. The answer could be to charge different prices to ...
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Topics: Pricing Strategy, Pricing Elasticity, Willingness to Pay

9 Factors that Affect a Customer's Willingness to Pay

By Moira McCormick / October 2, 2015
Willingness to pay (WTP) is the maximum amount an individual is willing to hand over to procure a product or service. The price of the transaction will thus be at a point somewhere between a buyer's willingness to pay and a ...
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Topics: Willingness to Pay

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