Common B2C Pricing Challenges and How to Solve Them

By Moira McCormick / February 22, 2016
In Part One we looked at B2B Pricing Challenges. In this following on article, we're exploring Business-to-Consumer Pricing Challenges (B2C). Charging the correct price for your product or service can be a tricky business – ...
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Topics: Price Manager, Pricing Success, Price Management, Pricing Strategy

How to talk about pricing without scaring people

By Moira McCormick / December 18, 2015
Pricing can be a scary topic. You’d probably much rather talk about your products or services, or how you can be of assistance to your customers. You've attracted a potential client, you don't want to put them off before ...
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Topics: Price Manager, Price Communication

Where should the pricing function reside in your business?

By Moira McCormick / December 15, 2015
Introduction Pricing can be approached at three levels - at the industry, market, and transaction level....
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Topics: Price Manager, Business, Department

A critical part of pricing many managers forget

By Moira McCormick / December 10, 2015
Pricing is one of the four major elements of the marketing mix. Your pricing strategy naturally involves evaluating the price you will charge for your product or service, and how this price fits in with your overall ...
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Topics: Price Manager

How Often Should You be Updating Your Prices?

By Moira McCormick / November 30, 2015
Pricing is based on three critical points: What your product or service is worth to your customers (it's value). What it costs you to produce your product or provide your service. The price your competitors charge....
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Topics: Price Manager

5 Signs You're a Pricing Genius

By Moira McCormick / November 26, 2015
You may already think you're a bit of a pricing genius?!! You may have already settled into your first few months on the job. Maybe you've got that good degree - or even an MBA? Perhaps you've moved rapidly through the ranks ...
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Topics: Price Manager

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