To Price Test or Not – We've Got Answers For You

By Moira McCormick / December 13, 2017
For each of your products there is always a pricing sweet spot that maximises profit (not necessarily conversion rates).  Unfortunately, without testing, it’s very difficult to determine how to optimally price your products ...
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Topics: Price Test, Price Testing

How Price Testing Helps Ecommerce Companies to Make Smarter Decisions

By Moira McCormick / October 5, 2017
  It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them.  So, how do you find out what your customers will think ...
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Topics: Ecommerce, Price Testing

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