For each of your products there is always a pricing sweet spot that maximises profit (not necessarily conversion rates). Unfortunately, without testing, it’s very difficult to determine how to optimally price your products to your advantage.
To Price Test or Not – We've Got Answers For You
Posted by
Moira McCormick on December 13, 2017
Topics: Price Test, Price Testing
How Price Testing Helps Ecommerce Companies to Make Smarter Decisions
Posted by
Moira McCormick on October 5, 2017
It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them. So, how do you find out what your customers will think is a reasonable price?
Topics: Ecommerce, Price Testing