For each of your products there is always a pricing sweet spot that maximises profit (not necessarily conversion rates). Unfortunately, without testing, it’s very difficult to determine how to optimally price your products to your advantage.
It can be a complicated business getting your ecommerce pricing right - online products and services are basically worth whatever people are willing to pay for them. So, how do you find out what your customers will think is a reasonable price?
Topics: Ecommerce, Price Testing