Top 6 Yield Management Tips

Posted by Moira McCormick on September 19, 2016

Yield management is the process of understanding, anticipating, and influencing consumer behaviour to maximize yield or profits from a fixed, 'perishable' resource, such as hotel rooms, tables in restaurants, theatre tickets, airline seats, media, telecommunications and energy, to name but a few.  The idea is to coordinate timing, price, and consumer buying patterns to achieve the best return.

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Topics: Price Management, Price Optimisation, Yield Management

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