Top 6 Yield Management Tips

Posted by Philip Huthwaite on August 18, 2023

What is Yield Management?

Yield management is the process of understanding, anticipating, and influencing consumer behaviour to maximize yield or profits from a fixed, 'perishable' resource, such as hotel rooms, tables in restaurants, theatre tickets, airline seats, media, telecommunications and energy, to name but a few.  The idea is to coordinate timing, price, and consumer buying patterns to achieve the best return.

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Topics: Price Management, Price Optimisation, Yield Management

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