It's Time to Rethink Your Pricing Strategy

By Moira McCormick / February 28, 2018
Change can be difficult; sometimes it's much easier to carry on as we are and not try to rock the boat.  However, when it comes to pricing it's not a good idea to stick with the same old, same old (or, indeed, to bury your ...
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Topics: Pricing Strategy

The Beginners' Guide to Implementing Strategic Pricing

By Moira McCormick / August 24, 2017
Strategic pricing sets a product's price based on the product's value in the eyes of your customers (or potential customers) rather than on the more usual cost of production plus a markup....
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Topics: Pricing Strategy, Pricing Strategies, Strategic Pricing

Is There a Better Way to Implement Your Pricing Strategy?

By Moira McCormick / June 27, 2017
If your end of year results turn out to be poorer than expected, is this always the time to change your pricing strategy? ...
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Topics: Pricing Strategy

Top 6 Pricing Strategy Mistakes

By Moira McCormick / January 5, 2017
None of us are perfect and we all make mistakes - come on, even you!!  Well, some mistakes can be quickly mended but other mistakes cost us money and when it's your livelihood that's a very serious matter....
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Topics: Pricing Strategy, Pricing

When Was the Last Time You Tested Your Pricing Strategy?

By Philip Huthwaite / December 16, 2016
How do you know if your pricing strategy is working?  How do you know if the prices you have set are the best prices for your goods or services?  When was the last time you made iterative changes to your pricing strategy to ...
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Topics: Pricing Strategy, Pricing

How to Get Better At Pricing

By Philip Huthwaite / December 12, 2016
Pricing can be one of those topics that is often ignored. No matter whether your profits and revenues are growing, or your business is declining, you can always fine-tune your pricing to increase your margins....
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Topics: Pricing Strategy, Pricing Tools

How to Get the Most Out of Pricing Software

By Philip Huthwaite / December 1, 2016
So, your business has made the decision to implement a pricing tool such as BlackCurve. Fantastic! You’re well on your way to get an average 1% - 3%+ gross margin improvement. This is because pricing tools help maintain ...
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Topics: Pricing Software, Pricing Strategy, Pricing Solution, Pricing System

9 Signs You Need to Review Your Pricing Strategy

By Philip Huthwaite / November 29, 2016
Pricing is a journey, and you should always be looking to tweak and fine-tune your pricing, as well as seeking to understand if your overall pricing strategy is working. This post covers 9 indicators that may be telling you ...
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Topics: Pricing Strategy

This Is How You Get Better At Pricing Your Products

By Philip Huthwaite / October 25, 2016
Pricing strategy can be challenging, complex - and offers no shortcuts. Unfortunately there is no magic wand to wave nor just one pricing strategy that will produce the greatest profits under ALL conditions....
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Topics: Pricing Strategy, Pricing, Pricing Analytics

How to Price a Product in a Competitive Market

By Moira McCormick / October 13, 2016
When two products or services have similar core features, but are produced by different companies, competition results. A competition-based pricing strategy involves setting your prices based on your competitors’ prices ...
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Topics: Pricing Strategy, Competition, Product Pricing

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