E030 eCommerce Matters - Your Pricing Checklist

Posted by Felicity Simpson on February 11, 2021

In this, the last episode in the first Series of eCommerce Matters, Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E029 eCommerce Matters - Who Can Benefit From Better Pricing?

Posted by Felicity Simpson on February 4, 2021

On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!

See the full blog post for a collection of shorts from this week's episode, including some of the key benefits of keeping a keen eye on your competitors' pricing, and your own pricing strategy to optimise your place in the market.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E028 eCommerce Matters - Competitor Product Matching Explained

Posted by Felicity Simpson on January 27, 2021

This week, the discussion is on product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 

See the full blog post for a collection of shorts from this week's episode, including advice on how to go about collecting data on competitor products and prices, how to determine if you have an exact match, and a bonus tip from the point of view of consumers!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E027 eCommerce Matters - What is Pricing Power? (And How to Get it)

Posted by Felicity Simpson on January 21, 2021

This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

See the full blog post for a collection of shorts from this week's episode, including example brands, handy definitions, and a great bit of imagery to make sure you remember the key take-aways!


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E026 eCommerce Matters - Why Price Automation should be your New Years Resolution

Posted by Felicity Simpson on January 14, 2021

In this week’s episode, Philip and Rob discuss what Price Automation actually is, and why it should be a focus area for online retailers in 2021. The pros and cons are all covered. 


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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E025 Ecommerce Matters - 2020: A Year in Review

Posted by Philip Huthwaite on December 21, 2020

 

In this week’s episode, Philip and Rob take a look back at the past 24 episodes, sharing some of their best bits, and reflecting on whether their views are still accurate in the continued current climate. Clips galore from the last year, so a great summary for new and existing listeners of eCommerce Matters.

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast

E024 Ecommerce Matters - Pricing Teardown: Sporting Goods

Posted by Philip Huthwaite on December 15, 2020

In this week’s episode, Philip and Rob take a look at pricing decisions made by retailers of sporting goods across the festive discounting season of November 2020, with a particular focus on the biking sector, with a toy tractor thrown in for good measure! Did retailers as we predict, boycott the discounting frenzy? Listen to find out!

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Topics: Pricing Strategy, Competition, Pricing System, Ecommerce, Podcast, Teardown

How to Compete Against Amazon with Optimised Marketing & Pricing Strategies

Posted by Nick Witts on September 28, 2020

Amazon’s 2020 has been strong with accelerated growth during lockdown.  When online spending rose, 1 in 3 online sales in the UK was attributed to them.  Now,  with the expansion of their services to include grocery delivery, their growth has continued.

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Topics: Pricing Strategy, Amazon, Marketing Strategy, Holiday Season

How to Get the Most Out of Pricing Software

Posted by Philip Huthwaite on February 4, 2020

 

Find out how to get the most out of Pricing Software

So, your business has made the decision to implement a pricing tool such as BlackCurve. Fantastic! You’re well on your way to get an average 1% - 3%+ gross margin improvement.

This is because pricing tools help maintain pricing accuracy, make the pricing process more efficient and effective, as well as help you identify better price points for your goods and services that drive overall business growth.

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Topics: Pricing Software, Pricing Strategy, Pricing Solution, Pricing System

Why Your Pricing Strategy is Failing and How to Fix It

Posted by Moira McCormick on November 21, 2018

 

No matter what product or service you sell, the price you charge your customers or clients will have a direct impact on the success of your business.

A truly effective pricing strategy should:

  • Communicate your value
  • Position you in the market
  • Reinforce your revenue strategy
  • Allow you to invest in continuing innovation
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Topics: Pricing Strategy

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