It's Time to Rethink Your Pricing Strategy

Posted by Moira McCormick on February 28, 2018

Change can be difficult; sometimes it's much easier to carry on as we are and not try to rock the boat.  However, when it comes to pricing it's not a good idea to stick with the same old, same old (or, indeed, to bury your head in the sand). 

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Topics: Pricing Strategy

The Beginners' Guide to Implementing Strategic Pricing

Posted by Moira McCormick on August 24, 2017

Strategic pricing sets a product's price based on the product's value in the eyes of your customers (or potential customers) rather than on the more usual cost of production plus a markup.

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Topics: Strategic Pricing, Pricing Strategies, Pricing Strategy

Is There a Better Way to Implement Your Pricing Strategy?

Posted by Moira McCormick on June 27, 2017

If your end of year results turn out to be poorer than expected, is this always the time to change your pricing strategy? 

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Topics: Pricing Strategy

Top 6 Pricing Strategy Mistakes

Posted by Moira McCormick on January 5, 2017

None of us are perfect and we all make mistakes - come on, even you!!  Well, some mistakes can be quickly mended but other mistakes cost us money and when it's your livelihood that's a very serious matter.

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Topics: Pricing Strategy, Pricing

When Was the Last Time You Tested Your Pricing Strategy?

Posted by Philip Huthwaite on December 16, 2016
  1. How do you know if your pricing strategy is working? 
  2. How do you know if the prices you have set are the best prices for your goods or services? 
  3. When was the last time you made iterative changes to your pricing strategy to test if that made a difference to your overall profitability or revenues?
  4. Are you reliant on traditional pricing strategies such as cost-plus pricing?
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Topics: Pricing Strategy, Pricing

How to Get Better At Pricing

Posted by Philip Huthwaite on December 12, 2016

Pricing can be one of those topics that is often ignored. No matter whether your profits and revenues are growing, or your business is declining, you can always fine-tune your pricing to increase your margins.

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Topics: Pricing Strategy, Pricing Tools

How to Get the Most Out of Pricing Software

Posted by Philip Huthwaite on December 1, 2016

So, your business has made the decision to implement a pricing tool such as BlackCurve. Fantastic! You’re well on your way to get an average 1% - 3%+ gross margin improvement.

This is because pricing tools help maintain pricing accuracy, make the pricing process more efficient and effective, as well as help you identify better price points for your goods and services that drive overall business growth.

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Topics: Pricing Software, Pricing Solution, Pricing System, Pricing Strategy

9 Signs You Need to Review Your Pricing Strategy

Posted by Philip Huthwaite on November 29, 2016

Pricing is a journey, and you should always be looking to tweak and fine-tune your pricing, as well as seeking to understand if your overall pricing strategy is working. This post covers 9 indicators that may be telling you it’s time for a change in your pricing plan.

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Topics: Pricing Strategy

This Is How You Get Better At Pricing Your Products

Posted by Philip Huthwaite on October 25, 2016

Pricing strategy can be challenging, complex - and offers no shortcuts. Unfortunately there is no magic wand to wave nor just one pricing strategy that will produce the greatest profits under ALL conditions.

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Topics: Pricing, Pricing Strategy, Pricing Analytics

How to Price a Product in a Competitive Market

Posted by Moira McCormick on October 13, 2016

When two products or services have similar core features, but are produced by different companies, competition results.

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Topics: Product Pricing, Competition, Pricing Strategy

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