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It’s a struggle that every business faces: how to determine the selling price of a product?

Determining the perfect selling price for your products is a critical aspect that can make or break your eCommerce business. Price too high, and you could turn away dedicated consumers who love your brand. But prices that are too low can compromise your profits and leave you in a difficult financial position.

You've probably worked hard to gain a competitive advantage through various means - cost-cutting, outsourcing, process re-engineering and adopting innovative technologies - to name but a few.