Why Use Promotional Pricing?

Posted by Moira McCormick on July 20, 2023

What is Promotional Pricing?

Promotional pricing is a powerful sales tool, used to increase the demand for a product, particularly among price-sensitive consumers. This marketing strategy involves reducing prices by a certain percentage for a limited period, hence, positioning an item as on sale. This tactic is often employed when launching a new product line as a way to incentivise sales. Today, we'll explore promotional pricing in detail and take a closer look at its forms, benefits, and drawbacks.

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Topics: Pricing Strategy, Promotions

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