Why Use Promotional Pricing?

Posted by Moira McCormick on July 5, 2016

Promotional pricing is one of the most powerful sales strategies there is. Prices can be reduced by a percentage amount for a limited duration and an item is therefore deemed to be in a Sale. This helps to increase the demand for the product from price sensitive consumers. Many businesses will offer promotional pricing as a sales incentive when initially launching a particular product line.

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Topics: Pricing Strategy, Promotions

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