Personalised Airline Pricing is Here to Stay

By Moira McCormick / May 2, 2018
We've all become used to the idea of the price of an airline seat varying according to the season, day of the week and time of day.  This is dynamic pricing in action.  The “new kid on the block” however is the setting of ...
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Topics: Pricing, Airline, Personalised Pricing

How are Travel Packages Priced?

By Moira McCormick / April 25, 2018
Almost half of the 65 million trips taken abroad each year by UK citizens are "package holidays" - where the consumer buys a complete package of accommodation, flight and connections for a single price.  It’s a highly ...
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Topics: Pricing, Travel

All About The ABCs: Always Be Changing Your Pricing

By Moira McCormick / March 14, 2018
If you are not constantly reviewing and updating your prices you could be missing out. Technology now allows businesses to change prices frequently, minute-by-minute if required.  Amazon and Expedia update their prices ...
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Topics: Pricing

Is This The Golden Age of Pricing?

By Moira McCormick / March 8, 2018
Pricing doesn't always need to be logical but it does need to work because it has a huge impact on a business's bottom line.  Raising or lowering prices can be the quickest way to either sell more products or to earn more ...
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Topics: Pricing

Grab Your Passport - Here are the Latest Travel Industry Pricing Trends

By Moira McCormick / February 22, 2018
A revolution has happened recently in the travel world and it started when A.I (artificial intelligence) slowly began to infiltrate the industry – and things are continuing to change at a heady pace....
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Topics: Pricing, Travel

Pricing Shouldn't Hurt You, Here's How To Ease The Pain

By Moira McCormick / February 7, 2018
Our shopping culture has certainly changed in the last decade and practically everyone in retail seems to be slashing their prices constantly.  Discounts are all around us, and, as consumers, we’ve started to be conditioned ...
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Topics: Pricing

How Upstart Companies can Use Pricing to Beat the Competition

By Moira McCormick / October 12, 2017
According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!...
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Topics: Pricing, Competition

Pricing Experiments for Ecommerce Companies

By Moira McCormick / August 31, 2017
The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up?  ...
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Topics: Pricing, Ecommerce, Ecommerce Company

Is Low Pricing Losing You Money?

By Moira McCormick / August 1, 2017
When you first launched your business you were probably nervous about price setting and didn't want to scare potential customers away by pricing too highly.  It was probably easier (and you felt safer) to price low – your ...
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Topics: Pricing

How to Secure Your Prices

By Moira McCormick / June 13, 2017
Pricing your products and ensuring you have built in sufficient margins to sustain your business is one of the most important decisions you’ll make. ...
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Topics: Pricing

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