7 Funny Ways to Tackle Pricing Objections

Posted by Patrick Foster on September 3, 2018

This week, we have a guest blog post from Patrick Foster.

Patrick is a writer and ecommerce expert from Ecommerce Tips — an industry-leading ecommerce community on a mission to share myriad business and entrepreneurial insights from the sector. 

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Topics: Pricing, Customers

Personalised Airline Pricing is Here to Stay

Posted by Moira McCormick on May 2, 2018

We've all become used to the idea of the price of an airline seat varying according to the season, day of the week and time of day.  This is dynamic pricing in action.  The “new kid on the block” however is the setting of the price of an airline ticket according to the attributes of the customer i.e. personalised pricing.

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Topics: Pricing, Airline, Personalised Pricing

How are Travel Packages Priced?

Posted by Moira McCormick on April 25, 2018

Almost half of the 65 million trips taken abroad each year by UK citizens are "package holidays" - where the consumer buys a complete package of accommodation, flight and connections for a single price.  It’s a highly competitive market with a small number of large tour operators wrestling hard for market share.

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Topics: Pricing, Travel

All About The ABCs: Always Be Changing Your Pricing

Posted by Moira McCormick on March 14, 2018

If you are not constantly reviewing and updating your prices you could be missing out.

Technology now allows businesses to change prices frequently, minute-by-minute if required.  Amazon and Expedia update their prices several times a day and consumers are becoming increasingly accustomed to this state of affairs everywhere they shop – so, if it works for these "big players", what's stopping you from making frequent price changes?

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Topics: Pricing

Is This The Golden Age of Pricing?

Posted by Moira McCormick on March 8, 2018

Pricing doesn't always need to be logical but it does need to work because it has a huge impact on a business's bottom line.  Raising or lowering prices can be the quickest way to either sell more products or to earn more for each item sold.  Either way, it's all good news for a business owner.

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Topics: Pricing

Grab Your Passport - Here are the Latest Travel Industry Pricing Trends

Posted by Moira McCormick on February 22, 2018

A revolution has happened recently in the travel world and it started when A.I (artificial intelligence) slowly began to infiltrate the industry – and things are continuing to change at a heady pace.

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Topics: Pricing, Travel

Pricing Shouldn't Hurt You, Here's How To Ease The Pain

Posted by Moira McCormick on February 7, 2018

Our shopping culture has certainly changed in the last decade and practically everyone in retail seems to be slashing their prices constantly.  Discounts are all around us, and, as consumers, we’ve started to be conditioned to not make a purchase unless we’re getting a great deal. 

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Topics: Pricing

How Upstart Companies can Use Pricing to Beat the Competition

Posted by Moira McCormick on October 12, 2017

According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!

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Topics: Pricing, Competition

Pricing Experiments for Ecommerce Companies

Posted by Moira McCormick on August 31, 2017

The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up? 

Perhaps now is the time to start experimenting in small ways to find a strategy which has the most beneficial effect on your conversion rate.

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Topics: Pricing, Ecommerce, Ecommerce Company

Is Low Pricing Losing You Money?

Posted by Moira McCormick on August 1, 2017

When you first launched your business you were probably nervous about price setting and didn't want to scare potential customers away by pricing too highly.  It was probably easier (and you felt safer) to price low – your thinking being that this would attract new customers and steal customers away from competitors. 

Well, this may have seemed like a good strategy in the early days but over time, have you made only nominal increases to your prices without considering what this is doing to your bottom line?

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Topics: Pricing

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