How Upstart Companies can Use Pricing to Beat the Competition

By Moira McCormick / October 12, 2017
According to Jack Welch, the former CEO of General Electric (GE) “if you don’t have a competitive advantage, don’t compete”. In a nutshell, he meant don't bother getting into the fray if you don't intend to win!...
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Topics: Pricing, Competition

Pricing Experiments for Ecommerce Companies

By Moira McCormick / August 31, 2017
The job of getting our pricing right never seems to get any easier. Just how do you figure out what Mr X and Ms Y will pay for your products? And, even if you think you've got the price right, how can you improve take-up?  ...
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Topics: Pricing, Ecommerce, Ecommerce Company

Is Low Pricing Losing You Money?

By Moira McCormick / August 1, 2017
When you first launched your business you were probably nervous about price setting and didn't want to scare potential customers away by pricing too highly.  It was probably easier (and you felt safer) to price low – your ...
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Topics: Pricing

How to Secure Your Prices

By Moira McCormick / June 13, 2017
Pricing your products and ensuring you have built in sufficient margins to sustain your business is one of the most important decisions you’ll make. ...
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Topics: Pricing

Pricing Drives Sales

By Moira McCormick / June 7, 2017
The one thing that is going to stop your customer's in their tracks is price, whether that price is ridiculously low or flying high amongst the clouds.  Or, on the other hand, it could be that your prices seem fair to them, ...
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Topics: Pricing, Sales

The Mysteries of Fixing a Price

By Moira McCormick / March 15, 2017
How much should you pay for an item – any item?  If you asked the majority of consumers they would say that a fair price would cover the cost of manufacture plus a little extra for profit. ...
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Topics: Pricing, Price Discrimination

How to Fine-Tune Your Pricing - Podcast Transcript

By Emmanuel Aremu / February 9, 2017
The following is a transcript from a Professional Pricing Society Podcast, recorded on Thursday 5th January 2017 and published at https://pricingsociety.com/pricing-podcast-philip-huthwaite/ on Thursday 12th January 2017....
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Topics: Pricing, Podcast

Top 5 Pricing Strategies for Ecommerce Sites

By Moira McCormick / January 24, 2017
To be a successful Ecommerce retailer you need to pay close attention to your pricing strategy/pricing strategies. ...
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Topics: Pricing, Pricing Strategies, Ecommerce

What is Dynamic Pricing?

By Moira McCormick / January 17, 2017
Want to change your prices in real time to adjust to market conditions?  Want to keep up with your competitors at all times?  Well, dynamic pricing might be the answer you are looking for....
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Topics: Pricing, Dynamic Pricing

Top 6 Pricing Strategy Mistakes

By Moira McCormick / January 5, 2017
None of us are perfect and we all make mistakes - come on, even you!!  Well, some mistakes can be quickly mended but other mistakes cost us money and when it's your livelihood that's a very serious matter....
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Topics: Pricing Strategy, Pricing

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